Bleusalt is quickly becoming a household name in the fashion world, especially among Hollywood’s elite. Known for its eco-friendly approach and luxurious loungewear, the brand has caught the attention of top celebrities like Cindy Crawford and Meghan Markle. These stars have helped bring the Malibu-based brand into the spotlight, making it the next must-have label in fashion.
Founded by Lyndie Benson in 2017, Bleusalt was inspired by the beauty of Malibu’s beaches and a desire to create sustainable luxury. Benson aimed to combine the softest fabrics with timeless designs to offer everyday clothing that exudes effortless elegance. The result is a collection of high-quality, basic pieces that prioritize both comfort and luxury. According to the brand’s website, Bleusalt is committed to delivering high-quality products and exceptional service, hoping that customers love their creations as much as the team enjoys making them.
Meghan Markle, known for her elegant yet relaxed style, has made Bleusalt a regular part of her wardrobe. One of her go-to pieces is The Perfect T, a fitted tee made from the brand’s signature ultra-soft fabric. Priced at $100, this versatile tee has been seen in several colors, proving its adaptability to various occasions. Whether paired with jeans for a casual outing or worn under a blazer for a more polished look, The Perfect T fits perfectly into Markle’s minimalist and chic aesthetic. By wearing Bleusalt, Markle not only showcases her personal style but also her commitment to supporting sustainable fashion, as the brand uses biodegradable fabrics and adheres to ethical production practices. Her choice to wear Bleusalt has undoubtedly inspired fashion enthusiasts worldwide to embrace this Malibu-inspired brand.
Comfort is at the heart of Bleusalt’s design philosophy. The brand’s clothing is crafted using Tencel™ fibers, which are some of the softest available, ensuring that each piece is as comfortable as it is stylish. The breathable fabric makes Bleusalt pieces suitable for various settings, whether lounging at home or enjoying a day at the beach. The company prides itself on offering timeless designs that never compromise on comfort, making their collections ideal for daily wear.
Bleusalt is also proud of its inclusivity, offering sizes ranging from 00 to 3X. The brand promotes sustainability through its focus on Zero Waste, eco-friendly packaging, and responsible production practices. By encouraging capsule wardrobes and minimalist dressing, Bleusalt advocates for quality over quantity, allowing consumers to create a versatile and lasting wardrobe without the need for excessive consumption.
Among the brand’s most popular pieces is the Bleusalt Wrap, a simple yet stunning garment that has become a celebrity favorite. Its luxurious drape makes it perfect for a variety of occasions, whether traveling, running errands, or attending a dinner. Additionally, Bleusalt offers a selection of stylish dresses, including The Tank Dress, The Slip Dress, and The Cindy Dress, which was designed in collaboration with Cindy Crawford. These dresses, inspired by Malibu’s effortless charm, are ideal for any event, embodying both comfort and elegance.
For men, Bleusalt’s Turtleneck Sweater is a standout piece, offering warmth and sophistication. Crafted from the brand’s signature fabric, it’s perfect for layering or wearing on its own, showcasing the versatility and timeless appeal that the brand is known for.
The celebrity collaborations with supermodel Cindy Crawford and the continued endorsement from Meghan Markle have propelled Bleusalt into the mainstream. Crawford’s partnership with the brand has resulted in a collection that reflects her own signature laid-back style, with oversized wraps and breezy separates. Markle’s endorsement of The Perfect T and other pieces has further solidified the brand’s status as a go-to for high-end, sustainable fashion.
In all, Bleusalt represents the ideal blend of luxury and sustainability. Its commitment to eco-friendly practices, ethical production, and timeless style has earned it a place in the wardrobes of both fashion-forward individuals and Hollywood’s elite. The brand’s ability to merge comfort with high-end fashion ensures that it will continue to set trends for years to come.
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