Hyosung Group’s textile division has teamed up with Musinsa, South Korea’s largest fashion retail platform, to promote its eco-friendly fiber material, Regen, within the fashion industry. The announcement, made on Friday, reveals a collaboration between Hyosung TNC and Musinsa Earth, a group of fashion brands on Musinsa that prioritize sustainable production practices and materials. The partnership was officially signed on April 18.
Through this collaboration, Hyosung TNC will supply its Regen fiber to brands on the Musinsa platform, supporting over 300 sellers in adopting this sustainable material for their products. The partnership aims to be broad and impactful, covering everything from product development to marketing and promotion.
Regen is a fiber created from recycled materials, specifically abandoned fishing nets and plastic PET bottles. It comes in several types, including Regen Spandex, Regen Nylon, and Regen Polyester. Hyosung TNC has announced that the first products made from Regen will debut on World Environment Day, June 5, with seven brands from Musinsa showcasing fashion items featuring the eco-friendly fiber.
As part of the ongoing collaboration, Hyosung TNC will host a workshop later this year to introduce Musinsa sellers to their full range of eco-friendly fiber materials, further encouraging the adoption of sustainable textiles across the platform.
Hyosung TNC CEO Kim Chi-hyung expressed confidence that the partnership with Musinsa, the leading fashion platform in Korea, would solidify their position as leaders in the recycled fiber market. He emphasized that the collaboration would help increase the use of Regen by more fashion brands on Musinsa and hopes it will inspire a broader industry shift toward using recycled materials like Regen in clothing production.
A representative from Musinsa noted the growing demand for sustainable fashion in the country, with more consumers and brands seeking eco-friendly products. This partnership, they said, would help expand the market for sustainable fashion in South Korea and further support brands in their efforts to adopt eco-conscious practices.
Related Topics
- Tog and Trim: Redefining Everyday Fashion in India
- Junaid Jamshed’s J. Brand Merges with UI Garments
- Cape Town’s Sisonke Clothing Brand Impresses with Bold Fashion Runway in Delft
