Louis Vuitton has officially welcomed a new face into its star-studded ambassador lineup: Jeremy Allen White. The celebrated actor is featured in a striking campaign, where he dons sleek, silky blue ensembles complete with glossy leather loafers and iconic monogrammed Louis Vuitton luggage. The pieces were crafted by none other than Pharrell Williams, the brand’s men’s creative director.
“Jeremy’s got a quiet confidence and authenticity that you can’t fake,” Williams said in a statement. “It’s effortless. At Louis Vuitton, it’s about real people who move culture forward—and Jeremy lives that. We’re proud to welcome him into the family.”
This announcement comes on the heels of White’s notable appearances on the red carpet, where he was already sporting Louis Vuitton creations. Earlier this year, he attended the SAG Awards in a tailored three-piece suit from the French fashion house. He also made headlines at the 2025 Met Gala, wearing a custom navy blue Louis Vuitton ensemble, enhanced with subtle pinstripes and sharp lapels. The event honored the Met’s landmark “Superfine: Tailoring Black Style” exhibit.
White’s ambassadorship also coincides with the upcoming release of his highly anticipated role in the Bruce Springsteen biopic Deliver Me from Nowhere, set to premiere in theaters this October.
For Louis Vuitton, White’s appointment is yet another highlight in what’s shaping up to be a busy and impactful 2025. The brand has rolled out an array of high-profile collections, including Spring 2025 menswear and womenswear, Resort 2025, Pre-Fall 2025 menswear, and held both Fall 2025 and Cruise 2026 runway shows.
Louis Vuitton is also revisiting its artistic legacy through vibrant campaigns tied to its revived collaboration with Takashi Murakami. These feature bold new visuals and appearances by fellow house ambassador Zendaya. And looking ahead, the fashion house is gearing up for even more, including the debut of its first-ever beauty line with Pat McGrath and the much-anticipated Spring 2026 show at Paris Fashion Week.
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