During Ruse Fashion Week 2025, the spotlight turned to VALMÓ and its lead designer Maria Boneva, who unveiled the mesmerizing “Alma” collection. Deeply inspired by the iconic painting The Two Fridas, the collection explores profound themes of identity, sustainability, and cultural heritage. It presents a narrative that bridges art and fashion, offering pieces that are as thoughtful as they are visually striking.
“Alma” brings together traditional Mexican silhouettes and modern tailoring, establishing a dialogue between historical craftsmanship and contemporary design. This fusion creates a distinctive aesthetic that honors the past while embracing present-day fashion sensibilities. The chosen color scheme—earthy tones of beige, green, and brown—evokes a close connection to nature and reflects the collection’s sustainable philosophy.
A standout feature of the collection is the use of three-dimensional hand-knitted flowers. These intricate details not only enhance the garments’ visual appeal but also serve as powerful symbols of strength, tenderness, and personal evolution. The tactile elements underscore the collection’s message of transformation and resilience, resonating with viewers on both emotional and artistic levels.
In recognition of her commitment to sustainable design, Maria Boneva was honored by the Bulgarian Fashion Association with a statuette, acknowledging her influence in promoting environmentally conscious fashion. The presentation of the “Alma” collection at Ruse Fashion Week affirmed VALMÓ’s place as a forward-thinking brand that beautifully fuses cultural inspiration with responsible design.
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