Camperlab is making a bold statement of independence from its parent company, Spanish footwear giant Camper, by unveiling a refreshed visual identity. This rebranding comes just ahead of the label’s highly anticipated presentation at Paris Men’s Fashion Week, a milestone that underscores its evolution into a standalone fashion force.
Originally introduced in September 2014 as Camper’s most experimental line under the creative direction of Romain Kremer, Camperlab was envisioned as a signature extension of the brand, venturing beyond traditional footwear. Kremer, who had been Camper’s first creative director since June 2014, managed both Camper and Camperlab until his departure in June 2019. Following his exit, Achilles Ion Gabriel took the creative reins of Camperlab. His vision became more influential in August 2020 when he was appointed global creative director for Camper, giving him oversight of all the company’s design lines, including Camperlab.
Gabriel has used Camperlab as a platform for pushing the boundaries of design. His influence was especially evident in February 2024 when the brand introduced its first clothing collection for Spring/Summer 2024. This marked a significant step in transforming Camperlab into a more comprehensive lifestyle brand. Though Gabriel announced his own fashion house in November 2023 and began showcasing collections at Pitti Uomo, recent developments suggest that his creative focus has firmly returned to strengthening Camperlab’s identity and positioning in the fashion world.
The brand is now preparing for its official debut at Paris Men’s Fashion Week, scheduled for Thursday, June 26, 2025. At this event, Camperlab will unveil its Spring/Summer 2026 collection, the first to fully incorporate the new visual identity. This debut follows the launch of the SS25 collection, which included a campaign featuring football players from RCD Mallorca, a club sponsored by Camperlab since January 2025.
The new visual identity is a pivotal development for Camperlab, launched during Camper’s 50th-anniversary celebrations. Collaborating with Milan-based Giga Design Studio, the updated corporate design aims to underscore Camperlab’s independence and solidify its place as a standalone lifestyle brand. The branding overhaul includes a new logo and monogram that retain the original experimental spirit of Camperlab while integrating visual cues from its past identity. Central to the design are references to the wildlife of Mallorca, particularly the Balearic lizard and viperine snake—symbols of resilience and transformation.
The updated logo sharply contrasts with current minimalist trends, instead opting for a serif typeface with fang-like ends. The monogram features a stylized double “C,” resembling the mouth of a snake with aggressive, angular shapes. Camperlab describes this new visual approach as rooted in “tension and strangeness,” where the forms are distorted and raw, contributing to a stark and unrefined aesthetic. The symbolism of the double “C” evokes a sense of consumption and aggression, echoing the brand’s desire for reinvention and its assertive push into new creative territory.
Ultimately, Camperlab’s new visual identity signals a major step in its transformation from an offshoot footwear experiment into a fully realized, independent fashion and lifestyle brand. The changes encapsulate the brand’s readiness to compete on a global stage with a voice that is daring, unconventional, and wholly its own.
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