Oh Polly, a leading digital women’s fashion retailer, is enhancing its online shopping experience by integrating artificial intelligence into its search functions.
The U.K.-based brand has adopted the AI-native Algolia search platform to improve product discoverability and streamline the customer journey. This cutting-edge solution has been implemented across its website’s search bar and within its Tapcart-powered Shopify e-commerce app through a custom interface.
One of the key features introduced is dynamic re-ranking, which automatically adjusts search results based on relevance, eliminating the need for manual updates. This optimization has significantly impacted the company’s bottom line.
Since deploying Algolia, search sessions now account for 20% of Oh Polly’s total revenue. Customers using the AI-powered search tool are converting at 3.5 times the rate of non-users. Additionally, these users have a 172% higher average purchase value and a 144% lower bounce rate compared to those not engaging with the AI-enhanced search.
The company has also recorded a surge in overall search activity, with usage increasing by 30 to 40%. Other notable improvements include a 5% rise in click-through rates and a 7.1% increase in total revenue.
“At Oh Polly, we’re dedicated to offering customers something a little bit extra, and we knew our search experience had to embody that same commitment,” said Lauren Muir, Product Owner at Oh Polly. “In just six days, Algolia transformed our search performance, driving significant improvements across our key metrics and taking our customer experience to the next level.”
Thanks to the automated search re-ranking, Oh Polly’s e-commerce team now has more time to analyze customer behavior using real-time data from the Algolia platform. These insights help the team monitor evolving shopping habits and continuously refine the customer experience.
Bernadette Nixon, CEO of Algolia, praised the partnership: “Oh Polly exemplifies what’s possible when a forward-thinking brand harnesses cutting-edge AI search technology. We’re excited to see how this partnership evolves as Oh Polly grows and pushes the bounds.”
Oh Polly isn’t the only retailer turning to AI for better search functionality. Global athletic brand JD Sports is also rolling out Algolia’s AI-powered solution across its online platforms. The technology offers large-scale vector-based search, which JD Sports expects will enhance result accuracy and deliver new revenue insights.
By embracing AI, both Oh Polly and JD Sports are setting a new standard for personalized, data-driven e-commerce experiences.
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