Authentic Brands Group is reportedly weighing a potential takeover bid for American fashion label Guess, setting up the possibility of a bidding contest against WHP Global. According to sources familiar with the situation, Authentic Brands is currently working on a counterproposal to WHP Global’s $13 per-share cash offer, which was made in March. Discussions are said to be ongoing, and no final decision has been made.
The news of a possible rival bid had an immediate impact on the market, with Guess shares rising sharply. By mid-afternoon on Thursday, shares had jumped 17% to $11.64, valuing the company at approximately $603 million. Guess had already confirmed last month that it formed a special committee of independent directors to review WHP Global’s offer, which includes provisions allowing some shareholders, including founders Paul and Maurice Marciano, to retain stakes in the company.
Founded in 1981 by the Marciano brothers, who emigrated from Marseille, Guess quickly became a pioneer in the designer jeans market. Its breakthrough product was the Marilyn Jean, featuring three zippers—one at the fly and one at each ankle. Today, Guess’s offerings extend to apparel, handbags, accessories, and footwear. Earlier this year, Guess made a strategic move by partnering with WHP Global to acquire New York-based fashion brand Rag & Bone.
Authentic Brands, led by CEO Jamie Salter, has built an extensive portfolio that includes notable names like Reebok, Forever 21, and Champion. Should Authentic move forward with a formal bid, it would mark another significant step in the ongoing consolidation of legacy fashion brands. Both Authentic Brands and Guess have been contacted for comment.
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