As June kicks off Pride Month, brands are celebrating with vibrant new collections that support LGBTQ+ causes. From tech accessories to fashion and beauty, here are this week’s standout releases—handpicked by our editors.
Apple’s 2025 Pride Edition Watch Band
Apple continues its annual tradition with a new limited-edition Pride Apple Watch band. The latest design features a rainbow patchwork pattern, with no two bands exactly alike—symbolizing the uniqueness of the LGBTQ+ community. Made from durable fluoroelastomer, it retains the brand’s signature pin-and-tuck closure and retails for $49. While Apple doesn’t tie proceeds directly to advocacy groups, the company regularly donates to organizations like the Human Rights Campaign and ILGA World.
Beekman 1802’s Charity-Backed Beauty Drop
Beekman 1802, a favorite among LGBTQ-owned brands, has unveiled a Pride-themed version of its bestselling Bloom Cream Face Moisturizer ($56). The formula remains unchanged, but 100% of profits will support the Ali Forney Center, which aids homeless LGBTQ+ youth. The brand also released a fragrance-free Pride Bar Soap ($18), with all proceeds going to the same cause.
Converse’s Customizable Pride Collection
Converse’s 2025 Pride lineup lets shoppers personalize classic Chuck Taylors and boots with flag-inspired colorways, including rainbow, trans, and non-binary palettes. Prices start at $50, and the brand—which has donated over $3 million to LGBTQ+ nonprofits since 2015—continues its support of global advocacy efforts.
Puma’s Gender-Neutral Activewear
Puma’s new Pride collection blends bold hues with athletic staples like mesh tanks, oversized jerseys, and the Palermo Pride Sneakers (from $25–$100, with 40% off select styles using code PUMAFNF). The brand partners with The Trevor Project to create inclusive spaces for LGBTQ+ athletes.
Lost Pattern’s Silk Scarves for Trans Lifeline
AAPI- and LGBTQ+-owned brand Lost Pattern launched a “Love is Love” silk bandana scarf (rainbow and pastel variants) crafted by artisans in Hangzhou, China. All proceeds benefit Trans Lifeline, a crisis hotline for the trans community.
OPI’s Rainbow Nail Collection
OPI’s Pride polishes—like Vogue en Violet and Blue Them All Away (from $10)—offer long-lasting, chip-resistant color. The brand recently celebrated with a drag show featuring “RuPaul’s Drag Race” alum Kandy Muse.
TomboyX’s Affordable Pride Essentials
Known for gender-inclusive underwear, TomboyX expanded its Pride lineup to include swimwear, sweats, and multipacks (up to 40% off). Editor-approved for its functional designs and ethical materials.
Betsey Johnson’s Playful Parade-Ready Styles
The designer’s Pride collection—think cherry-print bags and rhinestone heels—donates $1 per purchase to the Elton John AIDS Foundation.
Tom Daley x Reiss: Knitwear for a Cause
Olympian Tom Daley collaborated with Reiss on a gender-neutral capsule (from crochet tanks to sequin shirts) inspired by water and Pride. All profits support Rainbow Road, aiding LGBTQ+ refugees.
Why It Matters: These releases blend style with activism, ensuring visibility and support for the LGBTQ+ community. Shop thoughtfully—and proudly.
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