Plus-size clothing retailer Torrid announced plans to close up to 180 of its underperforming retail stores across the United States by the end of this year. The closures, which may affect nearly 30% of the company’s total store footprint, were revealed in an earnings report released on June 5. According to CEO Lisa Harper, the move is intended to reduce fixed costs and support Torrid’s reinvestment in long-term growth. Harper noted that 70% of the company’s overall demand now originates from online channels, indicating a significant shift in customer shopping habits.
Torrid, established in 2001, has developed a strong reputation for offering fashionable, professional clothing for plus-size women, specifically catering to sizes 10 to 30. Over time, the brand has evolved into a standalone retailer with a significant presence nationwide. According to its website, Torrid currently operates more than 600 stores across the United States. However, the company’s decision to scale back its physical presence aligns with a broader strategy to prioritize digital retail. Since January, Torrid has already closed two locations, bringing its current store count to 632.
In its June 5 report, Torrid disclosed a nearly 5% decline in first-quarter sales compared to the previous year. Specifically, net sales dropped from $279 million in the first quarter of 2024 to $266 million this year. The company also reported a net loss of $7.3 million, a stark contrast to the $11.8 million profit it posted during the same period last year. Despite these setbacks, Harper expressed optimism about the company’s trajectory, stating that Torrid remains in a strong financial position and is proceeding with clarity and focus. She emphasized the company’s dedication to delivering innovative products and building a more agile, digitally driven business.
Torrid made its debut at New York Fashion Week in 2017 and has continued to position itself as a leader in the plus-size fashion space. Harper reiterated that the store closures reflect a strategic shift designed to align with current consumer trends and sales channels. While the company has not yet specified which locations will be affected, it has indicated that the closures are part of a broader plan to optimize its retail footprint. Torrid did not respond to requests for further comment regarding specific store closures.
Christine Murphy, an advocate for the plus-size fashion community since 2016, expressed disappointment upon hearing the news. Speaking with USA TODAY, she shared that a significant portion of her wardrobe comes from Torrid, not just by preference, but out of necessity due to the limited availability of physical stores that carry her size. Her reaction underscores concerns within the community about reduced access to in-person shopping options for plus-size consumers.
Despite the current round of closures, Torrid reaffirmed its full-year 2025 outlook. The company expects net sales for the year to range between $1.030 billion and $1.055 billion, signaling confidence in its long-term strategy. While the exact timeline for the upcoming store closures has not been disclosed, Torrid’s pivot toward a digital-first model suggests a broader transformation in how the brand plans to engage with its customers moving forward.
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