Versace has found a new home — under the roof of Prada. In a major shake-up in the fashion industry, Prada S.p.A. (also known as Prada Group) has officially confirmed its acquisition of Versace from Capri Holdings for a staggering €1.25 billion. Though the figure may fluctuate slightly before the transaction is finalized, the deal marks a defining moment for both iconic Italian houses.
With this move, Versace, originally founded by siblings Gianni and Donatella Versace, will now operate under the extensive industrial, retail, and branding support of Prada Group. The acquisition comes amid a transitional year for Versace, which saw Donatella Versace step down as creative director and the appointment of Dario Vitale in her place. Speculation had been swirling for months regarding the potential deal with Prada — now, the future of Versace is set on a new course.
Andrea Guerra, CEO of Prada Group, spoke optimistically about the deal, stating:
“The acquisition of Versace marks another step in the evolutionary journey of our Group, adding a new dimension, different and complementary,” he said.
“The Group’s infrastructure is strong, we have verticalised our brands’ organisations and reinforced our routines and processes. We feel ready to open this new chapter. Versace has huge potential. The journey will be long and will require disciplined execution and patience. The evolution of a brand always needs time and constant focus. I would like to thank Capri Holdings for having preserved and enhanced the heritage of this wonderful brand. Notwithstanding the sector uncertainties, we look at the future with confidence, focused on a long-term strategic vision.”
Donatella Versace, who led the brand after Gianni’s passing, expressed her enthusiasm in a heartfelt Instagram post earlier today:
“I am absolutely delighted for Versace to become part of the Prada family. Gianni and I have always had a huge admiration for Miuccia, Patrizio and their family. I am honoured to have the brand in the hands of such a trusted Italian family business and I am ready to support this new era for the brand in any way that I can,” she wrote.
With two of Italy’s most influential fashion powerhouses coming together, the industry is bracing for a new era of innovation, collaboration, and global expansion.
Related Topics
- Barcelona Bridal Fashion Week 2025 Expands Global Reach and Prestige
- Markarian, Over The Moon, and Ruchi Host Elegant Soirée at Manolo Blahnik’s Boutique
- Paul Smith to Debut Spring/Summer 2026 Collection at Milan Fashion Week Men’s
