Japanese cult fashion label NEEDLES has teamed up with renowned retailer BEAMS JAPAN to launch a new apparel collaboration titled the 2TONE JERSEY COLLECTION. Released over the past weekend, the collection reimagines athletic wear by blending NEEDLES’ distinct relaxed silhouettes with the curated style sensibilities of BEAMS JAPAN.
At the heart of the collection are refined jersey garments that maintain both comfort and elevated aesthetics. Signature items such as track jackets and track pants return in fresh dual-tone colorways that subtly reinterpret the brand’s beloved designs. These pieces reflect the ‘2TONE’ concept referenced in the collection’s name, offering stylish contrast through carefully paired hues. The brand’s hallmark butterfly papillon embroidery makes a prominent appearance, featured on the chest of the jackets and on the pants, further establishing the collection’s identity.
Alongside the tracksuits, the collection expands to include mock neck tees, hoodies, and standard T-shirts, all designed to complement the athletic-yet-refined theme. The collaborative nature of the release allows each brand to bring forward its unique design language, merging streetwear influences with high-quality craftsmanship and attention to detail.
The NEEDLES x BEAMS JAPAN collection not only introduces a fresh take on athleisure but also highlights the growing importance of dual-tone aesthetics and intricate embroidery in contemporary fashion. By leveraging their respective brand equities, NEEDLES and BEAMS JAPAN demonstrate the potential for retail and designer partnerships to reshape and elevate the streetwear and lifestyle apparel landscape.
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