Torrid, a leading U.S. retailer specializing in plus-size fashion, has announced plans to close up to 180 stores in 2025, according to recent reports released alongside its first-quarter earnings.
The closures are part of a broader effort to streamline operations and shift toward a more digitally-driven business model. During Thursday’s earnings announcement, CEO Lisa Harper stated that while the company’s performance met expectations, consumer habits are changing, with digital channels now accounting for 70% of total customer demand.
“We’re accelerating our transformation to a more digitally-led business, which includes optimizing our retail footprint,” Harper said. “We now plan to close up to 180 underperforming stores this year, allowing us to reduce fixed costs and reinvest in areas that drive long-term growth, including customer acquisition and omnichannel enhancements.”
The California-based brand, which currently operates 632 physical locations nationwide, has already started its reduction strategy. Since the end of May 2024, 26 stores have been closed, including two during the first quarter of 2025.
At this time, no official list of specific store closures has been released, and it remains unclear when the affected locations will shut their doors permanently.
The move reflects broader trends in the retail industry, where consumers continue to favor online shopping and companies are forced to adapt by resizing their brick-and-mortar presence. Torrid’s pivot to digital aims to maintain competitiveness while reallocating resources toward growth-focused initiatives.
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