Blanco Clothing, the Los Angeles-based men’s lifestyle apparel brand, has joined forces with talent agency Gersh to enhance its brand presence and strategic direction. Gersh, through its brand consulting division, will provide Blanco with a range of services including brand strategy, creative direction, and market positioning.
This new partnership has already delivered a major breakthrough. Blanco Clothing has entered into an equity and collaboration deal with Willie Robertson, the well-known star of the upcoming A&E series Duck Dynasty: The Revival. The collaboration will result in a new golf apparel line that blends refined fashion with Robertson’s iconic camouflage style, aiming to create a fresh look for the golf world.
Blanco has quickly gained traction in the menswear market since its debut, achieving six-figure sales in just two months—all without any paid advertising. The brand, which proudly manufactures its products entirely in the United States, has seen styles sell out rapidly and has produced exclusive collections for high-profile venues like Wilshire and Adios Country Clubs.
“We’re thrilled to partner with Gersh and leverage its global platform as we continue to build and grow Blanco Clothing,” said Matt Sinnreich, CEO of Blanco Clothing. “Their expertise in brand strategy and creative direction aligns perfectly with our vision to redefine American-made lifestyle wear. Through Gersh, we were connected with Willie Robertson – an icon of American heritage whose impact on culture through Duck Dynasty makes him an ideal partner. We look forward to collaborating with Gersh and Willie to elevate Blanco to the next level.”
Blanco Clothing has positioned itself as a modern reimagining of country club attire. The brand emphasizes tailored fits, luxurious yet comfortable fabrics, and versatility, creating pieces that transition smoothly from the office to the golf course to everyday life. Its current range includes polos, joggers, golf pants, and sweatshirts, with upcoming expansions into trousers, swimwear, and elevated basics.
This new deal not only boosts Blanco’s profile but also underscores Gersh’s growing role in the branded consumer sector. The agency has been actively building its reputation for talent-driven brand partnerships, working across a variety of industries such as sports, fintech, dating, lifestyle, and hospitality. Gersh’s existing partnerships include brands like World’s Longest Putt, Newton Golf Clubs, Formula E, and F1.
With Willie Robertson’s widespread appeal and Blanco’s fresh take on menswear, this collaboration is expected to make a notable impact on the fashion and golf apparel landscape in the months ahead.
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