Justin Bieber has always been a magnet for media attention, but recently, his name seems to be popping up even more than usual. From the ongoing Hailey Bieber and Selena Gomez headlines to his unpredictable Instagram antics and subtle hints at upcoming music, Bieber continues to stay in the spotlight. Adding a new twist to the mix, the pop star is now teasing his latest venture: a mysterious clothing brand called Skylrk.
Skylrk is shaping up to be Bieber’s next big project. While official details are still scarce, clues can be pieced together from his cryptic social media posts. There’s no confirmed launch date, minimal product insight, and limited information about the ownership structure. Still, a scroll through his Instagram suggests that Skylrk is quietly taking form.
This new label follows Bieber’s high-profile exit from Drew House, the streetwear brand he co-founded with his former stylist Ryan Good in 2019. At the time, Bieber made a clear public break, posting a screenshot of Drew House’s Instagram along with the statement: “I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life.” The announcement was surprising, considering how frequently he wore Drew House apparel and how synonymous the brand had become with his personal style.
Despite the relatively new public mentions, Bieber has been quietly introducing Skylrk into his wardrobe since December 2023. Paparazzi photos have captured him wearing beanies and shoes branded with the Skylrk name. His Instagram feed is sprinkled with zoomed-in shots of hoodies and an impressive collection of Skylrk beanies, suggesting the brand has become a central part of his fashion rotation. Clearly, Bieber is re-entering the streetwear arena with a fresh approach.
So, what is Skylrk all about? Based on the limited visual teasers, the brand leans toward a playful but minimalist aesthetic, fused with futuristic elements. The Skylrk logo hints at avant-garde inspiration and a tactile, modern design philosophy. Expect to see elevated loungewear pieces—from soft, neutral-toned sets to eye-catching bubblegum pink outfits—paired with bold accessories like molded platform slides and sneakers inspired by The Matrix. The brand also features exaggerated statement pieces, such as oversized, sci-fi-style sunglasses. Pricing remains under wraps for now.
Skylrk made a subtle appearance during Coachella weekend, where both Justin and Hailey Bieber were spotted wearing the brand on festival grounds. Although the public got a glimpse, there is still no confirmed date for the brand’s official launch. Interestingly, Skylrk has already amassed over 380,000 followers on Instagram despite having no posts. For now, fans can only stay tuned to Bieber’s account, hoping for updates on both the fashion label and new music releases.
In the meantime, it seems that Skylrk represents not just a rebranding of Bieber’s fashion ambitions, but potentially the start of an entirely new creative chapter.
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