Kylie Jenner is heating up summer fashion with a bold new look from her clothing line, Khy. On Wednesday, May 28, the beauty mogul took to Instagram to model a sultry ruby red halter dress, capturing attention with both its striking design and her signature style.
“[T]his HOT dress & more just dropped on khy.com,” Jenner wrote in the caption. The post included two polished photos and a dynamic video that highlighted the dress from multiple angles. The figure-hugging piece was styled with translucent pumps to complete the look.
This eye-catching dress is part of Khy’s latest collection, born from a partnership with renowned London designer Dilara Findikoglu. In addition to the red version, the $398 dress is available in beige and black. It’s also marked as one of Jenner’s personal favorites on the brand’s website. The full collection includes a range of pieces, from flirty mini skirts to daring catsuits.
Jenner, 27, expressed her excitement for the collaboration in an Instagram post ahead of the launch.
“Introducing KHY x @dilarafindikoglu. It has been a dream to partner with Dilara Findikoglu, a brand I’ve worn and admired for years,” she shared. “We developed a collection that combines femininity and sexiness with meticulous construction. I can’t wait for you to see everything.”
Jenner’s followers were quick to show their enthusiasm for the new line. “Kylie is so getting the vibe,” one user commented. Another fan added, “I KNEW IT. So amazing to see how Khy is changing the fashion!!! GO KYLIE GO.”
In celebration of the launch, Jenner reportedly hosted an exclusive event, as covered by The Daily Mail. The gathering included support from her family, with her mother Kris Jenner and sisters Kendall Jenner and Khloé Kardashian in attendance.
Speaking to Harper’s Bazaar on the same day, Jenner elaborated on the evolving direction of her brand and personal style.
“She is so sexy this summer. She’s so sexy,” Jenner said of her current fashion mood. “I think last summer I had fun in Italy and I was wearing like flowy dresses and cute little tops. Now I’m like, no, no, no. It’s fun, colorful, hot, sexy; that is my vibe.”
Known for her ever-changing aesthetic, Jenner emphasized her love of transformation when it comes to fashion.
“I think that I’m kind of a chameleon with my style; I love to play,” she explained. “I changed my hair color like once a week and cut my hair off and then put a wig on or put extensions in; and I’ve always switched up my style. It’s just a part of who I am, and that definitely bleeds into Khy.”
With this latest drop, Jenner is making it clear—Khy is entering a confident, daring, and undeniably sexy new chapter.
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