Sportiqe, a global lifestyle apparel brand celebrated for its focus on comfort and quality, has been named the official apparel partner of Major League Pickleball (MLP by DoorDash). As part of this new sponsorship, Sportiqe will supply athletes, staff, and fans with high-performance apparel designed to offer style, functionality, and comfort.
The collaboration marks a significant milestone as it unites two rapidly growing entities within the sports and lifestyle industries. MLP by DoorDash has been instrumental in elevating pickleball to a professional level, attracting increasing attention and participation nationwide. Sportiqe, in turn, brings its innovative approach to apparel design to a sport known for its accessibility and growing cultural impact.
Matt Altman, CEO and Co-Founder of Sportiqe, emphasized the synergy between the two brands. He noted that the company believes comfort fuels confidence, which in turn enhances athletic performance. Altman expressed enthusiasm for supporting a sport that embodies inclusivity and momentum, describing the as a natural fit for Sportiqe’s brand identity and customer partnership base.
As part of the partnership, Sportiqe plans to launch a full collection of officially licensed MLP apparel during the 2025 season. These offerings will be tailored for both competitive play and casual wear, maintaining the high standards of design and craftsmanship that Sportiqe is known for.
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