The most stylish guests at Australian Fashion Week are proving that being fashionable doesn’t mean being financially reckless. While they may appear effortlessly runway-ready, many insiders have developed smart strategies to maintain their style without compromising their budgets.
Perth-based stylist Juvelle approaches her wardrobe with practicality, adhering to a personal rule that each new purchase must be styled at least four different ways using pieces she already owns. Although she tops up her fashion fund every few months, she isn’t afraid to reallocate those funds when bigger life priorities, such as buying a house, arise. Her approach is simple yet effective: “Set a budget, shop second-hand, and sell what no longer serves you.”
Alex, the owner of a vintage designer boutique on the Central Coast, takes a more spontaneous route. She admits there’s often “no balance” when it comes to her shopping habits but credits thrift shopping for keeping her spending in check. Her passion lies in discovering vintage designer items and giving them new life—often at a fraction of the price of buying new.
Brand manager Fleur and florist Merrin also champion second-hand fashion. Fleur favors preloved and handmade pieces, while Merrin relies on her instincts when making purchases, sharing the belief that if an item stays on your mind, it’s probably worth the investment.
Ethan, a fashion media manager, has created a system of reselling fashion items to fund higher-end purchases, such as his coveted Bottega boots. However, he sets one clear condition before spending on a big-ticket item: “Will I wear it forever?” He also builds his wardrobe around a simple capsule concept, favoring personal style over fleeting trends.
The importance of intentional spending is a common thread among these fashion insiders. Project manager Harry encourages resisting impulsive buys by asking a key question: “Is this really good for my pocket?” Similarly, Sydney stylist Skye believes in delayed gratification, saving up for items she truly desires rather than rushing to buy every new release.
From investing in iconic pieces like Dior saddle bags to digging through thrift shops or swapping wardrobes with friends, Australian Fashion Week’s best-dressed prove that financial discipline and style can go hand in hand. For them, fashion isn’t about extravagance—it’s about creativity, thoughtfulness, and smart decision-making.
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