ENGYNE, the premium menswear label celebrated for marrying contemporary design with luxurious materials at accessible prices, has officially launched its Summer 2025 campaign — a vivid celebration of mood, motion, and modern masculinity. This release goes beyond traditional seasonal drops, encouraging men to explore and express every facet of their summer identity through elevated, comfortable essentials made for everyday life.
At the core of this campaign is the Summer 2025 Collection, which is divided into four distinct themes: Playful Paradox, Subtle State of Mind, Flag Collection, and The ENGYNE Fest. Each edit showcases a unique emotional dimension of summer:
Playful Paradox thrives on bold contrasts, vibrant colors, and a spontaneous, energetic spirit.
Subtle State of Mind leans into minimalist tones, serene neutrals, and mindful design elements.
Flag Collection emphasizes structure and identity with clean tailoring in hues of black, mustard gold, white, and ENGYNE’s signature red.
The ENGYNE Fest delivers a striking, limited-edition capsule that fuses restraint with standout detailing — designed for those unforgettable summer moments.
The accompanying campaign film paints a portrait of the modern Indian man — effortlessly authentic, expressive, and fluid in how he navigates summer. The film captures moments of movement and stillness, all while promoting a fashion ethos centered around freedom and intention.
ENGYNE remains committed to craftsmanship and comfort. The collection is built with high-quality materials such as Supima cotton, Supima cotton lycra jersey, Jersene jersey, and cotton elastane blends. These premium fabrics ensure breathability, softness, and flexibility while maintaining vibrant colors and structure over time.
Key garments include refined crewneck tees, sculpted polos, textured sweatshirts, and versatile joggers and shorts — all designed with a focus on versatility, movement, and ease.
A standout feature of the campaign is ENGYNE’s signature polo collection, known for its hybrid collars, architectural paneling, and unique Korean dye techniques. These polos balance modern style with all-day comfort, making them suitable for everything from morning tee-offs to evening get-togethers.
“At ENGYNE, we’re dismantling the idea that quality should be exclusive,” said Dinesh D., Director at ENGYNE. “Summer isn’t just a season — it’s a feeling, a mindset, a mix of contradictions. With this campaign, we’ve captured all those nuances: the playful, the quiet, the bold, and the personal. Our Summer 2025 line is about those in-between moments that matter most — dressing for them with intention, quality, and soul.”
With its blend of expressive storytelling, limited-edition design, and direct-to-consumer accessibility, ENGYNE’s Summer 2025 campaign reinforces the brand’s vision to reshape premium menswear for today’s Indian man — someone who values self-expression, quality, and authenticity in equal measure.
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