In a constantly evolving fashion landscape, Asian-owned brands are carving a niche for themselves by blending cultural heritage with innovative design. With a focus on both established labels and promising newcomers, these brands are capturing attention with their unique aesthetics, quality craftsmanship, and inclusive visions. From sustainable bags to whimsical jewelry, the following Asian designers and founders are making significant waves in the fashion industry.
JW Pei
Founded by husband and wife duo Yang Pei and Stephanie Li, JW Pei is recognized for its affordable, stylish bags made using vegan leather and recycled materials. Frequently spotted on celebrities, the brand has garnered acclaim for offering luxury-inspired pieces at accessible price points.
Love, Bonito
This brand was established by three Singaporean women with a mission to create versatile wardrobe staples. Love, Bonito caters to a variety of needs, from office attire to glamorous ensembles, positioning itself as a go-to for timeless fashion essentials.
Maile
Introduced in 2023, Maile specializes in designer shoes and accessories characterized by playful silhouettes, vivid hues, and charming embellishments such as pearls and feathers. Despite being a relatively new label, Maile is already gaining recognition for its whimsical designs.
Phème Paris
Founded by Jessy Chu following the birth of her son, Phème Paris is a French brand that merges elegance with cultural storytelling. Its luxurious fabrics, romantic floral designs, and nods to Chinese traditions highlight Chu’s vision of reclaiming personal identity through creativity.
BonBonWhims
Clare Ngai launched BonBonWhims in 2020, offering accessories that celebrate maximalism and early-2000s nostalgia. The brand’s bold and colorful jewelry pieces stand out, making them ideal for adding a vibrant touch to any outfit.
Recreational Habits
Co-founders Jackie Skye Muller, formerly of Barneys and Kith, and Marlon Muller established Recreational Habits to democratize traditionally exclusive preppy fashion. The brand offers a range of sporty-chic pieces including crewnecks, varsity shorts, and pleated skirts, inspired by elite leisurewear.
Sandy Liang
Known for signature fleece jackets and ballet flats, New York-based designer Sandy Liang has become a favorite among fashion-forward consumers. Her collaborations with brands like Vans, Salomon, and even Spongebob Squarepants have further elevated her status in contemporary fashion.
Notte
Jewelry designer Jessica Tse launched Notte in 2018. With its youthful energy and polished design, the brand’s use of distinctive shapes and pearls has cultivated a playful yet elegant aesthetic that appeals to a wide audience.
Kara Yoo
Kara Yoo’s jewelry line is marked by its organic shapes, floral motifs, and silver accents. Her creations cater to those seeking everyday accessories with a touch of artistic flair, offering pieces that balance simplicity with individuality.
3.1 Phillip Lim
Co-founded by Phillip Lim and Wen Zhou, this label made its debut at New York Fashion Week in 2005. Over the past two decades, 3.1 Phillip Lim has expanded into categories such as menswear, handbags, and footwear, maintaining its reputation for modern elegance and urban sophistication.
Derek Lam
San Francisco-born Chinese-American designer Derek Lam launched his namesake brand in 2003. He later introduced the Derek Lam 10 Crosby line in 2011, which now serves as the primary focus of his creative efforts. Known for clean lines and refined tailoring, his work continues to shape the contemporary fashion space.
These Asian-owned brands not only offer distinctive styles but also reflect a broader movement toward representation, cultural storytelling, and innovation in the fashion industry. As consumers grow more intentional about their purchases, these designers and labels are standing out—not just for their aesthetics, but for their authentic voices and commitment to change.
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