Capella has officially announced its partnership with Australian Fashion Week 2025, stepping in as the event’s luxury hotel partner. Scheduled to take place in Sydney from May 12 to 16, 2025, this high-profile collaboration will see Capella playing a key role in supporting Australia’s most significant fashion event of the year.
As part of the partnership, Capella will provide premium accommodation for international guests, offer exclusive rates for delegates and participants, and host special fashion-themed activations at its upscale hospitality venues. These curated experiences will highlight Australia’s vibrant fashion scene and its growing presence on the global style map.
The timing of this sponsorship aligns with a significant evolution in Australian Fashion Week, as the event transitions under the leadership of the Australian Fashion Council into a not-for-profit model. Capella Sydney’s General Manager, Marc von Arnim, remarked, “We are incredibly proud to be supporting the Australian Fashion Council in its inaugural year of the new-look Australian Fashion Week. The Capella brand is synonymous with innovation, style, art, and design, so we are honored to back an initiative that fosters creativity in these fields. Our goal is to help position Australian Fashion Week as a key cultural highlight in Sydney’s event calendar.”
Kellie Hush, CEO of both the Australian Fashion Council and Australian Fashion Week, expressed enthusiasm over the partnership: “We are thrilled to have Capella Sydney’s incredible support as we reimagine Australian Fashion Week 2025. With an impressive lineup of international delegates flying in from all corners of the globe, we are confident they will be exceptionally welcomed by Capella’s world-class team. What a perfect introduction to Sydney! The fashion industry remains a dynamic yet demanding space, and events like Fashion Week must evolve to support local businesses. We are grateful to sponsors like Capella who help make this vision a reality.”
To mark the occasion, Capella Sydney is offering an exclusive 15% discount on its best available rate for stays between May 5 and 21. Guests will have the opportunity to indulge in a Fashion Week-themed Afternoon Tea at Aperture and unwind post-show with a limited-edition cocktail selection at the iconic McRae Bar.
By merging luxury hospitality with the creative energy of fashion, Capella’s involvement underscores the importance of cross-industry collaboration in elevating cultural events like Australian Fashion Week to new heights.
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