Oceaniss, a premier online platform celebrated for its exclusive beachwear and resort fashion for women, is now entering a new chapter with the launch of its first-ever men’s collection. The brand has officially introduced the Oceaniss Men’s Line, a six-piece premium shirt collection titled Refined Rhythm, marking a significant step in its evolution.
Established in 2013 by fashion entrepreneur Rina Shah, Oceaniss swiftly gained prominence among celebrities, fashion influencers, and sophisticated women seeking high-end resort wear. The platform boasts luxury labels like Gottex, PilyQ, Stella McCartney, Heidi Klum, and Smeralda. Now, with its expansion into menswear, Oceaniss underscores its commitment to blending luxury with comfort across all genders.
The newly launched Oceaniss Men’s Line is thoughtfully designed for the contemporary man who seeks style and comfort in equal measure. The focus of the collection is on premium linen shirts, made to adapt effortlessly from relaxed beachwear to stylish, everyday apparel. These shirts are characterized by understated elegance and classic detailing, offering a polished yet laid-back aesthetic ideal for a range of settings.
At the heart of the launch is the Refined Rhythm concept—an embodiment of ease, sophistication, and functional elegance. The collection is designed to transition seamlessly throughout the day, from morning outings to evening social gatherings, mirroring the lifestyle of the modern man. Each shirt reflects a harmonious blend of style and utility, delivering relaxed luxury for every moment.
The collection showcases Rina Shah’s meticulous craftsmanship and her flair for timeless design. Speaking on the launch, Shah said, “With this new line, we wanted to give men the same sense of effortless style and luxury that has defined our women’s collection. The idea is to offer garments that are both stylish and practical—pieces that truly represent the Oceaniss lifestyle.”
Crafted entirely from high-quality linen, the six shirts offer maximum breathability and comfort, making them suitable for both leisure and semi-formal settings. The line features a neutral color palette, enhancing its versatility and appeal. These shirts are easily adaptable, whether worn at a coastal retreat or a chic urban outing.
Targeted at men aged 25 to 45, the Oceaniss Men’s Line promotes timeless fashion over seasonal trends. It is designed to become a staple in a well-curated wardrobe, elevating everyday wear with a touch of elegance and distinction. The launch represents a natural extension of Oceaniss’s brand identity—synonymous with luxury, sophistication, and exclusivity.
Since its founding, Oceaniss has pioneered the introduction of global swimwear and resort fashion to India. It offers a thoughtfully curated range of swimsuits, resort wear, and beach accessories from international designers, positioning itself as a go-to destination for luxurious beach fashion that prioritizes both style and substance.
With the unveiling of the Oceaniss Men’s Line and its debut Refined Rhythm collection, the brand broadens its appeal, bringing its hallmark blend of elegance and functionality to a new audience. As it continues to evolve, Oceaniss remains committed to crafting fashion that aligns with the rhythm of a sophisticated, effortless lifestyle.
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