J.Lindeberg, the renowned Stockholm-based sport and lifestyle brand, is set to make a major move in the fashion world with the launch of its women’s ready-to-wear collection for spring 2026. Known for its presence in golf, ski, and tennis apparel, the brand is building on its reputation in high-performance womenswear by introducing a collection that brings sporty elegance into everyday life.
This new line is crafted for the modern, fast-paced woman and blends functionality with style. It features fashion-forward sportswear such as luxe knitwear—including polos, skirts, and tops—sweat sets, tailored track pants, and performance outerwear. The collection also includes workout gear, sporty tailored pieces, dresses, skirts, shirts, and an array of accessories like handbags.
The collection is strategically designed to complement J.Lindeberg’s established golf and racket lines while allowing the brand to grow its presence in the lifestyle sector. Sport tailoring and knitwear pieces are produced in Europe, whereas the activewear is manufactured in the Far East. Prices range from $100 to $250, with some tailored garments and jackets reaching up to $400.
Heading this new chapter is Chief Creative Officer Neil Lewty, while design duties are led by Emilie Strindsberg, formerly with Ann-Sofie Back. Although headquartered in Stockholm, J.Lindeberg operates showrooms in key global fashion hubs such as New York and London.
Set for a global release, the collection will be distributed selectively, with a strong emphasis on the brand’s retail stores and e-commerce platforms. Strategic partnerships with select wholesale retailers will support the launch internationally.
“This collection captures the pulse of a generation that moves with purpose, creates without pause, and dresses with intention,” said Hans-Christian Meyer, CEO of J.Lindeberg. “As we mark three decades of boundary-pushing design, this new chapter in womenswear brings the energy of our sport heritage into everyday expression. It’s sensual in its confidence, sharp in its silhouette and fluid enough to follow a woman wherever her ambition takes her.”
J.Lindeberg had previously halted its fashion line after spring 2020 to concentrate solely on sportswear. The new collection marks a return to fashion, but with a modern, active-lifestyle twist. To generate anticipation, the brand is teasing the new line through lifestyle images featuring models Georgia Fowler, Desire Inglander, Gabrielle Richardson, and Stella Xu. These previews showcase key styles worn in real-life settings across target markets. A full marketing campaign will follow closer to the collection’s release.
The women’s ready-to-wear line will officially be available in January 2026.
Founded in 1996 by Johan Lindeberg, former marketing director of Diesel, the brand made waves as one of the first to bring a designer’s aesthetic into golfwear. Since 2012, J.Lindeberg has been part of the Bestseller Group, owned by Anders Holch Povlsen, Dan Friis, and Allan Warburg. While the U.S. market recognizes the brand largely for its golf apparel, this new endeavor marks a significant expansion into mainstream fashion.
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