DS Automobiles Ireland has been named the official vehicle partner for the inaugural Ireland Fashion Week (IFW), which is set to take place this October. This new partnership will see the luxury French car brand providing exclusive transport for guests, VIPs, and the IFW core team, ensuring they travel in style and comfort.
A fleet of premium DS vehicles, including plug-in hybrid and fully electric models, will be deployed throughout the country, offering a seamless and luxurious travel experience in the days leading up to and during the five-day event. Each vehicle will be specially branded for IFW, adding to the event’s distinct luxury atmosphere.
“We are thrilled to support Ireland Fashion Week and be part of this landmark moment for Irish design,” said Glin Donnelly, brand manager for DS Automobiles Ireland. “As a brand that celebrates design, elegance, and luxury, we see this partnership as a natural alignment. We’re proud to help drive Irish fashion forward, both literally and figuratively.”
Ireland Fashion Week, founded by Ashley McDonnell, will take place from October 6th to 10th. The event will feature a series of fashion shows, exhibitions, and cultural activities across various locations in Ireland. With over 50 designers showcasing their work and €1 million in industry support, this event signals a new era for Irish fashion on the global stage.
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