Streetwear brand Anti-Social Social Club (ASSC) has teamed up with Coca-Cola for a limited-edition summer capsule collection, blending ASSC’s subversive aesthetic with the beverage giant’s timeless branding. The lineup, launching online on June 14, includes apparel and accessories featuring bold graphics that merge Coca-Cola’s classic motifs with ASSC’s irreverent style.
The Collection
The collaboration offers hoodies, T-shirts, and accessories like bucket hats and padel rackets, all emblazoned with Coca-Cola’s iconic script, polar bear imagery, and vibrant red accents. ASSC’s signature streetwear edge is evident in the designs, which incorporate multilingual text—including Korean and Chinese—reflecting Coca-Cola’s global reach.
A Fusion of Nostalgia and Streetwear
The partnership bridges Coca-Cola’s mass appeal with ASSC’s cult following, creating a juxtaposition of nostalgia and contemporary urban fashion. Known for its limited drops and ironic slogans, ASSC reinvents Coca-Cola’s universally recognizable branding with a rebellious twist.
Release Details
The ASSC x Coca-Cola Summer Capsule will be available exclusively online starting June 14. Given both brands’ history of high-demand collaborations, the collection is expected to sell out quickly.
Stay tuned for updates on ASSC’s and Coca-Cola’s official channels.
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