Nearly 15 years after launching her eponymous label, Victoria Beckham is hitting her stride as a designer—and she’s just getting started.
“I’ve been doing fashion longer than I did music,” Beckham reflected in a recent interview, days after presenting her Fall-Winter 2023 collection at Paris Fashion Week. Though still widely recognized as “Posh Spice” from her pop-star days, she has steadily cemented her place in the fashion industry, earning respect from critics and peers alike. Anna Wintour, a front-row regular at her shows, is among her high-profile supporters.
Beckham’s brand, established in 2008, has long been defined by sleek, sophisticated designs—echoing the sharp tailoring and body-conscious silhouettes of her Spice Girls era, but refined for a more mature audience. Yet her journey hasn’t been without challenges. Unlike many celebrity-founded labels, hers has endured, even as others (such as Rihanna’s Fenty fashion line) have faltered.
A Turn Toward Profitability
After years of scrutiny over commercial viability, Victoria Beckham Holdings Limited reported its first profitable fiscal year in 2022, with double-digit sales growth over the past four seasons. “I think now I can really, truly start building,” Beckham said.
The brand has undergone a comprehensive restructuring—streamlining operations, adjusting price points, and revamping its design team. “I never want to rush anything,” she emphasized. “It’s got to be right.”
Signature Style and Unexpected Fans
Beckham’s designs avoid fleeting trends, favoring timeless elegance with subtle twists. Her recent collections have introduced standout pieces like the “watch chain” accessories, inspired by a vintage Patek Philippe strap from her husband, David Beckham. The motif, featured on handbags and jewelry, has proven a hit—even with her 18-year-old son, Cruz, who sported one of her crossbody bags at her latest show.
“It was interesting that an 18-year-old boy would be attracted to that,” she laughed. Could menswear be next? “That would be a dream. Not quite yet.”
Expanding Beyond Fashion
While ready-to-wear remains her focus, Beckham has diversified with Victoria Beckham Beauty (2019) and VB Body, a shapewear-inspired line offering accessible price points. The latter was inspired by the confidence of Miami women, she noted, where she and David maintain a home.
Since moving her runway shows to Paris, editorial buzz has grown. Her Fall-Winter 2023 presentation drew from the whimsy of Grey Gardens, with Drew Barrymore starring in playful campaign teasers.
Looking Ahead
Beckham’s approach remains rooted in instinct. She recalls advice from mentor Roland Mouret: “No matter what anybody says… you’ve got to go with what you think is right.”
“Everything I do is rooted in reality,” she said. “But it hasn’t been at the compromise of the dream.” With renewed momentum, Victoria Beckham isn’t just a celebrity label—it’s a brand with staying power.
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