Hyperoom to Host First-Ever “Friends & Family Day” at Paris Fashion Week SS26

by Demos

Hyperoom is set to return to Paris Fashion Week for the Spring/Summer 2026 season with an exciting new addition—its first-ever “Friends & Family Day” event.

The private showcase will open to the public on June 26, featuring exclusive product releases, curated collection displays, lucky draws, beverages, and live music. Attendees will have the opportunity to explore offerings from Hyperoom’s staple brands such as THUG CLUB, Brazilian label Piet, Mass-Produced articles (MPa), BOY London, SSSTUFFF, and Liberal Youth Ministry.

Additionally, 15 brands in total will be presenting their works during the event, including Project G/R, the namesake label P. Andrade, Salomon, Hypebeast’s in-house line, and a special Hypegolf x POST ARCHIVE FACTION (PAF) collaboration.

The Hyperoom “Friends & Family Day” at Paris Fashion Week SS26 will take place on June 26. Visitors can RSVP via a dedicated link to secure entry.

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