Homegrown D2C fashion label Suta, which began as a saree brand in 2016, is taking significant steps to diversify its offerings and scale operations. Co-founders Sujata and Taniya Biswas revealed to ET Retail that the brand is now entering new categories such as menswear, kidswear, and jewellery. Additionally, Suta is deepening its presence in the womenswear segment with offerings like dresses, co-ord sets, and lehengas.
To support this diversification, the brand plans to invest ₹50 lakh in expanding its manufacturing capabilities. “Earlier, we used to do small capsule collections of various categories, and they used to sell out. So, we thought of building it here,” the co-founders shared.
Suta’s production is also scaling up rapidly. “Over the next two months, we are planning to double manufacturing at our Jharkhand unit, which we have recently expanded from 5,000 units per month to 7,000 units per month. From here, we plan to take it to 12,000 units per month,” they added.
Currently, Suta offers an extensive range of 5,000 SKUs. The revenue breakdown shows sarees contributing 50%, blouses at 30%, and the remaining 20% coming from newly introduced categories. With this growth trajectory, the brand is also exploring locations to set up another manufacturing unit.
The digital-first brand is keen on expanding its offline footprint, aiming to increase its store count from 16 to 26 by the end of this financial year. “So far, all our stores are located on high streets. However, going ahead, we plan to open our stores in malls,” the founders noted.
Of the current 16 stores, two are company-owned and operated, while the rest follow the FOCO (Franchise-Owned Company-Operated) model. The brand intends to penetrate further into cities where it already has a presence. Average store sizes currently range between 1,000 to 1,200 sq. ft., but future mall outlets will be slightly smaller, at around 600 to 700 sq. ft.
When it comes to revenue channels, 50% of Suta’s earnings come from its D2C channel, 15% from e-commerce platforms, and 35% from offline stores. The brand is optimistic about offline growth and expects its contribution to rise to 40–45% by the end of the fiscal year.
Having closed the last financial year with ₹75 crore in revenue, Suta is aiming to reach ₹110 crore by the end of the current fiscal. “Currently, we are clocking single-digit EBITDA and plan to end this fiscal with double-digit EBITDA,” the co-founders concluded.
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