Tory Burch has unveiled an unexpected and vibrant collaboration with BonBon, the popular Swedish candy brand, bringing a playful summer twist to the world of fashion. The limited-edition capsule collection, named Tory Burch x BonBon, features a range of bags, shoes, jewelry, tees, bag charms, baseball caps, and pins, blending fashion with a burst of candy-inspired charm.
Officially launching on Tuesday, May 20, the exclusive collection is available for purchase on toryburch.com. The partnership marks a rare move for the fashion house, but one that felt natural given Tory Burch’s longstanding appreciation for the BonBon brand. The items will also be available through June 23 at Tory Burch boutiques across North America, all five BonBon locations in New York City, Bloomingdale’s department stores, and online at bloomindales.com. Following the U.S. release, a broader international rollout is scheduled to reach Asia, Europe, and the Middle East.
Included in the capsule are creative reinterpretations of Tory Burch favorites such as the Miller Sandal—which now comes in a bow version—the Kira Sport Sandal, Miller Crossbody Bag, and Mini Fleming Hobo Bag. Each design has been refreshed with lively colorways and textures inspired by Swedish candy aesthetics.
Selim Adira, co-founder of BonBon, emphasized the significance of the partnership, noting that Tory Burch was one of the brand’s earliest supporters. “This beautiful collection showcases the authentic colors and textures only found in Swedish candy. Each piece reflects our motto that growing up is a trap,” Adira said, highlighting the whimsical and youthful spirit of the capsule.
The campaign is fronted by actress Madelaine Petsch, captured through the lens of photographer Oliver Hadlee Pearch. Petsch, known for her vibrant style and screen presence, embodies the fun and flavor of the collaboration. She is joined by her friend Owen Thiele, star of the upcoming FX series Adults, who participated in the campaign’s social media content, adding an extra dose of playful energy to the summery visuals.
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