PRM, a prominent fashion brand known for blending luxury with urban style, has announced the relaunch of its online store after a major overhaul. With the expertise of the team at answear.com, which operates in 12 European markets, PRM has transformed its e-commerce platform to expand its reach and become a key player in the European fashion industry.
The brand offers a distinctive mix of high-end luxury products and streetwear, featuring frequent collaborations and limited collections. PRM combines pop culture influences with niche urban trends, showcasing standout brands such as Rick Owens, Kenzo, A Bathing Ape, Human Made, Filling Pieces, Neighborhood, Common Projects, and Maison Mihara Yasuhiro. Additionally, the store features popular street-casual brands like Adidas and New Balance. One of the highlights of the relaunch is the introduction of Sporty&Rich logo projects, available for the first time in Poland, as well as exclusive collaborations like Rick Owens x Dr. Martens and MM6 Maison Margiela x Salomon.
A spokesperson for PRM explained, “If you appreciate a laid-back style and unconventional designs in your everyday life, while placing great importance on the quality of shoes, clothing, and accessories, the projects chosen by PRM are sure to catch your eye. PRM is an exclusive lifestyle club for connoisseurs of life, passionate fashion enthusiasts, and those who share a deep appreciation for culture, music, art, and design.”
The relaunch of PRM’s online store emphasizes its unique position as a fusion of luxury fashion and urban style. The platform offers limited collections, rare sneaker releases, and coveted items sought after by collectors. Catering to women, men, and children, the store provides an extensive selection of the latest clothing, shoes, and accessories, ideal for individuals with a passion for both mainstream and niche culture.
“The name PRM stands for ‘Prime Choice.’ It represents the freedom to indulge your whims, pursue your dreams, and live life on your terms,” the spokesperson continued. “The new PRM is for those who embrace life to the fullest and aren’t afraid to experiment with their style.”
To further enhance the customer experience, PRM offers free delivery on orders over USD 200, 24-hour shipping, and eco-friendly packaging. The platform caters to those who are inspired not only by top brands but also by bold fashion that appeals to a select audience—individuals who unapologetically express themselves and live by their own principles.
PRM invites fashion enthusiasts looking for avant-garde style and inspiration to visit the revamped website or check out their Instagram page for a closer look at the new collections.
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