Azorte, the youth-focused apparel and lifestyle brand from Reliance Retail, has teamed up with the iconic American media franchise Hot Wheels to launch a new collection of streetwear-inspired clothing. Designed for both men and women, the collection aims to connect with fans of the global franchise while tapping into current fashion trends.
“From race tracks to your closet, Azorte x Hot Wheels is officially live,” Azorte announced on Facebook, unveiling the collection. “Not just a collectible, it’s a statement. Hot Wheels collection is built for bold moves.”
The apparel line features graphic t-shirts emblazoned with classic Hot Wheels imagery, such as flames, race cars, and race bikes. With a cartoon-style aesthetic and a relaxed fit, the collection is tailored to Gen Z’s preferences and aligns with Azorte’s youthful brand identity.
Azorte, which launched online in 2022 and opened its first physical store in Bengaluru, now boasts around 40 outlets, including a recent launch in Lucknow. The brand also sells through Reliance’s multi-brand online platform, Ajio.
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