Oceaniss, a prominent name in luxurious beachwear and resort fashion for women, has announced its foray into men’s fashion with the launch of a new premium line of shirts. This marks a significant expansion for the brand, which has long been a favorite among fashion-conscious women seeking high-end swimsuits, kaftans, cover-ups, and beach accessories. The introduction of the Oceaniss Men’s Line showcases a six-piece shirt collection that seeks to redefine casual luxury for men.
The brand, established in 2013 by fashion entrepreneur Rina Shah, quickly gained popularity among celebrities, socialites, and trendsetters. Oceaniss has been recognized for carrying some of the most exclusive international resort wear brands, such as Gottex, PilyQ, Stella McCartney, Heidi Klum, and Smeralda. With this strategic expansion into menswear, Oceaniss strengthens its standing as a comprehensive lifestyle brand that merges elegance, comfort, and versatility across genders.
The new men’s collection caters to the modern man who desires sophistication without compromising on comfort. Emphasizing high-quality linen, the line features shirts that effortlessly transition from resort wear to casual, everyday fashion. With subtle yet classic design details, each shirt offers a refined and relaxed aesthetic ideal for beachside lounging or leisurely daytime outings.
More than a fashion collection, the men’s line is envisioned as an embodiment of what Oceaniss calls “Refined Rhythm.” This concept encapsulates the brand’s commitment to effortless style, where each piece aligns with the fluid pace of contemporary life. From laid-back mornings to stylish evening gatherings, the shirts are crafted to adapt with ease while maintaining an air of polished elegance.
Rina Shah’s distinct vision and dedication to quality are evident in every garment. She emphasized that the new line is about offering men the same blend of luxury and practicality that has made the women’s line so successful. Her goal is to provide fashion-forward men with garments that not only enhance their wardrobe but also represent the relaxed yet sophisticated lifestyle that Oceaniss embodies.
Crafted entirely from premium linen, the six shirts in the collection promise both comfort and durability. Presented in neutral, versatile hues, the pieces are designed to complement a range of personal styles and occasions. Whether dressed up for an event or styled casually for a vacation, these shirts are intended to become essential pieces in any man’s wardrobe.
Targeted at men between the ages of 25 and 45, the collection reflects timeless style rather than fleeting trends. It represents a natural extension of Oceaniss’ core values—elegance, quality, and exclusivity. The move into menswear positions the brand to engage a broader audience while maintaining the signature aesthetic that has defined its success.
Oceaniss has built a strong reputation for bringing top-tier international swimwear and resort fashion to India. The brand curates a selection of globally renowned designers and provides customers with access to luxurious beachwear that blends style, comfort, and craftsmanship. With the introduction of the Oceaniss Men’s Line and the Refined Rhythm collection, the brand is poised to attract men who appreciate elevated casualwear rooted in quality and design.
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