On May 27, 2025, global menswear brand COOFANDY marked its 10th anniversary with the announcement of a groundbreaking partnership with Joe Gibbs Racing (JGR) and celebrated NASCAR driver Christopher Bell. This collaboration signifies COOFANDY’s debut in the world of motorsports and reinforces its commitment to empowering male confidence through its refreshed brand message, “Dress the Journey,” and its dynamic new campaign, “Dress the Win.”
Joe Gibbs Racing, one of the most accomplished teams in NASCAR history with over 400 wins, five Cup Series championships, and four Daytona 500 titles, has officially teamed up with COOFANDY. As part of the collaboration, COOFANDY will sponsor Bell’s race at Martinsville Speedway on October 26 and appoint him as the brand’s global ambassador. Joe Gibbs, the founder and owner of JGR, expressed enthusiasm for the partnership, noting that COOFANDY’s mission aligns with the racing team’s own drive for excellence and winning spirit. He highlighted the brand’s ability to offer apparel that inspires confidence, which resonates with the core values of his team.
Christopher Bell, who drives the No. 20 Toyota for Joe Gibbs Racing, shared his excitement about the partnership, stating that confidence plays a crucial role in his success on the track. He praised COOFANDY’s “Dress the Win” campaign for promoting confidence in men during all of life’s significant moments. His role as a brand ambassador is expected to bridge the energy of motorsport with COOFANDY’s vision for modern menswear.
At the heart of COOFANDY’s anniversary campaign are two guiding themes. The first, “Dress the Journey,” pays homage to life’s transitions—whether in professional, personal, or familial roles—and showcases how COOFANDY’s well-crafted designs support men through these changes with style and elegance. The second theme, “Dress the Win,” highlights life’s various victories, large and small, by encouraging men to dress in ways that reflect their ambitions and individuality.
Since its inception in 2015, COOFANDY has built a reputation for enhancing men’s most defining moments through quality craftsmanship. Known for its use of fine fabrics, precision tailoring, and accessible sophistication, the brand has transformed how the modern man approaches his wardrobe—from business suits to formal attire. COOFANDY has consistently focused on offering clothing that supports confidence and self-expression.
Sidney Sun, Chief Marketing Officer of COOFANDY, emphasized the shared values between COOFANDY and JGR—namely, passion, performance, and a relentless pursuit of excellence. He stressed that the partnership is more than a meeting of fashion and racing; it’s about inspiring men to be their best selves in every area of life. Sun noted that this long-term collaboration will deliver a unique blend of style and spirit, driving both companies forward into new territory.
The partnership with JGR and Christopher Bell is also a strategic step in COOFANDY’s broader plans for global expansion. By aligning with the high-energy world of motorsports, the brand seeks to connect with a new generation of consumers who appreciate both high performance and refined aesthetics. This move reflects COOFANDY’s ambition to innovate at the crossroads of racing culture and men’s fashion.
As COOFANDY celebrates its 10-year milestone, it remains focused on the future. The brand aims to continue empowering men around the world to embrace life with style and confidence—whether they’re racing across a finish line or navigating their own personal journeys. The message is clear: for COOFANDY, this decade marks only the beginning.
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