The high street giant Gap is experiencing a stylish resurgence, largely thanks to the creative direction of Zac Posen. With his visionary leadership, the brand has launched the popular GapStudio and attracted fashion-forward celebrities such as Anne Hathaway and Timothée Chalamet.
However, it was the buzzworthy collaboration with California-based label Dôen that truly reignited consumer excitement. Known for their ethereal dresses often priced around £300, Dôen made their designs more accessible through the Gap partnership—offering the same romantic aesthetic at a much more wallet-friendly price point. Naturally, the initial collection flew off the shelves.
Good news for fashion fans: Gap x Dôen is back for 2025. The new drop features the same breezy, bohemian charm that made last year’s collection a bestseller. Expect beloved silhouettes to return, such as smocked babydoll styles and printed midis, updated with fresh prints and fabrics.
At first glance, Gap and Dôen may seem stylistically different. Yet both brands share a commitment to delivering effortless style—be it through Gap’s streamlined denim or Dôen’s dreamy dresses. “We were overwhelmed by the excitement and success of our first collection with Gap,” said Margaret Kleveland, co-founder and CEO of Dôen. “Our second collaboration blends the effortless femininity and timeless style of both brands.”
New for this season, the collection expands to include menswear and adorable options for babies and toddlers. The 32-piece capsule perfectly captures summer style, with a palette inspired by coastal living and prints like gingham, nautical stripes, and of course, denim—an essential nod to Gap’s roots.
Gap x Dôen Pintuck Floral Dress
This quintessential Dôen-inspired piece is made from 100% cotton and features a flattering fit-and-flare silhouette. The midi-length cut, short puff sleeves, and cinched waist make it versatile for a variety of summer occasions. A classic floral print completes the look, ensuring it transitions effortlessly from day to night.
Gap x Dôen Blue Floral Midi Dress
Featuring a shirred bodice and drop waist design, this floral midi dress merges vintage elegance with modern tailoring. Its slim, maxi-length silhouette is both flattering and breathable, thanks to its 100% cotton composition. The square neckline and tank straps add practicality by making it bra-friendly.
Gap x Dôen Eyelet White Maxi Dress
Offering Dôen’s signature aesthetic at nearly half the usual cost, this white maxi dress includes eyelet embroidery, a corset-inspired button front, and a relaxed fit-and-flare shape. Made from breathable cotton, it’s ideal for warm weather and casual outings. The square neck and tank straps further enhance its everyday appeal.
Gap x Dôen Denim Sailor Mini Dress
A standout piece in the collection, this denim mini dress features a charming sailor collar and a straight shift silhouette. The mini hemline adds a youthful edge, while the cotton-elastane fabric blend ensures comfort and ease of movement—perfect for daylong wear.
Gap x Dôen Red Eyelet Shift Mini Dress
Combining a classic A-line shape with modern details, this red mini dress features Dôen’s signature eyelet embroidery and a flattering square neckline. Its sleeveless design makes it bra-friendly, while the bold color provides a polished, put-together appearance with minimal effort.
Gap x Dôen Eyelet Sleeveless Top
Ideal for those “jeans and a nice top” occasions, this swingy, sleeveless top is made from cotton and designed with all-over eyelet detailing. The square neckline adds structure, and the hip-length hem offers a relaxed yet chic vibe.
With styles flying off shelves once again, the Gap x Dôen collaboration is proving that romantic, easy-to-wear fashion doesn’t have to come with a high price tag. Whether you’re looking for wardrobe staples or standout summer pieces, this capsule delivers charm, comfort, and timeless appeal.
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