Contemporary apparel brand Madhappy has partnered with Gigi Hadid’s cashmere-focused label, Guest in Residence, to launch a limited-edition women’s apparel collection.
Titled “Future Heirlooms,” the 18-piece capsule brings together Guest in Residence’s signature knitwear with Madhappy’s distinctive touches, including hand-stitched detailing and vintage wash effects. The lineup includes cozy and refined silhouettes such as waffle knit hoodies and joggers, rib knit polos and shorts, and knit full-zips and cargo pants.
The exclusive collection drops Wednesday at noon EST on madhappy web, with retail prices ranging from $150 to $275.
According to a spokesperson, the collaboration came about naturally due to friendly ties between both creative teams and their shared commitment to product, design, and quality. Madhappy, known for aligning with female-led brands, sees continued potential in such collaborations.
The campaign for the collection stars Gigi Hadid, founder and creative director of Guest in Residence, and was captured by photographer Stevie Dance.
This latest venture follows Madhappy’s 2023 collaboration with Gap, which reimagined archival pieces across women’s, men’s, and kids’ categories.
Founded in 2017, Madhappy has become known for its mental health advocacy and optimistic messaging. The brand gained early backing from LVMH, Tommy Hilfiger, and the Sweetgreen founders, and continues to push mental health awareness through The Madhappy Foundation and its publication, Local Optimist.
Guest in Residence, Hadid’s label launched in 2022, focuses on 100% cashmere designs that emphasize timelessness and heirloom quality—a perfect match for Madhappy’s values of longevity and meaning in fashion.
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