Jordan Brand Merges Streetball and Motorsport in New Quai 54 Collection

by jingji35

Jordan Brand has unveiled a racing-inspired apparel collection ahead of the 2024 Quai 54 streetball tournament in Paris, blending basketball culture with high-speed motorsport aesthetics. The capsule, set to release on June 13, features graphic tees, shorts, a hoodie, a tracksuit, and a hat—all infused with bold automotive-inspired designs.

Drawing from Michael Jordan’s well-known passion for motorsports, the collection reimagines streetwear with racing motifs. The iconic Jumpman logo appears encircled, mimicking luxury car emblems, while dynamic graphics and sleek lines evoke the energy of the racetrack. The lineup’s standout pieces include a black-and-white hoodie with checkered detailing and a tracksuit featuring speed-oriented typography.

Launch and Availability

The apparel will drop alongside new Quai 54 footwear releases, available globally through Nike.com and select retailers. Pricing remains undisclosed at the time of publication.

Since its inception in 2008, the Quai 54 tournament has become a cornerstone of streetball culture, with Jordan Brand frequently leveraging the event to debut exclusive designs. This year’s motorsport-themed collection continues the brand’s tradition of merging athletic performance with avant-garde style.

For updates on the drop, follow Jordan Brand’s official channels.

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