As New Yorkers gear up for sun-soaked block parties and community gatherings, Awake NY has unveiled its Summer 2025 collection, channeling the city’s laid-back yet dynamic summer spirit. The lineup reimagines seasonal staples with a focus on versatility, comfort, and timeless appeal—perfect for the vibrant months ahead.
Key Pieces for a Classic Summer
The collection blends streetwear flair with warm-weather functionality, featuring standout items like:
A lightweight Mesh Polo, designed for breathability at outdoor gatherings.
A bold Printed Soccer Jersey, merging sporty aesthetics with urban culture.
Classic Striped Shorts, offering a crisp, versatile staple for everyday wear.
Each piece reflects Awake NY’s signature balance of freshness and enduring style, catering to those who prioritize both aesthetics and ease.
A Nod to NYC’s Summer Culture
Shot against the backdrop of City Island—a beloved seasonal escape for New Yorkers—the campaign taps into nostalgia for seafood feasts and days at Orchard Beach. The imagery stars familiar faces from Awake NY’s community, reinforcing the brand’s ethos of storytelling through its wearers and their shared culture.
Now Available
The Summer 2025 collection is now live online, offering a curated take on warm-wardrobe essentials. For Awake NY, the drop isn’t just about clothing; it’s a celebration of the city’s energy, designed to move seamlessly from beach outings to street festivals.
Related topics：
