Los Angeles, June 17, 2025 – Paris Saint-Germain (PSG) and global music superstar The Weeknd have unveiled their latest collaboration, “XO x PSG: Beyond Limits. Beyond Borders,” blending football, fashion, and music in a bold new campaign. The partnership, first launched in 2023, has expanded with a special collector’s edition jersey and a full lifestyle collection, reinforcing the cultural synergy between the French football giants and The Weeknd’s XO brand.
A Fusion of Football and Music
The centerpiece of the collaboration is the “Paris Los Angeles XO” 25/26 Home Jersey, a limited-edition design that merges PSG’s iconic crest with The Weeknd’s signature XO branding. The jersey, worn by PSG players during their match against Atlético Madrid at the Rose Bowl on June 15, pays homage to both the club’s heritage and the artist’s avant-garde aesthetic.
Fans got an early chance to purchase the exclusive kit at a pop-up PSG House on Melrose Avenue in Los Angeles on June 14. The wider release includes availability on both PSG’s and XO’s official stores, as well as PSG’s global retail outlets. Customized jerseys for star players such as Khvicha Kvaratskhelia, Désiré Doué, Ousmane Dembélé, Marquinhos, and Achraf Hakimi are also part of the collection.
Expanding Beyond the Pitch
For the first time, the collaboration extends beyond apparel into a full lifestyle collection, featuring co-branded streetwear and accessories. The pieces, now available for pre-order on xo.store, blend PSG’s sportswear DNA with The Weeknd’s moody, high-fashion influences.
The timing of the launch aligns with both PSG’s pre-season tour and The Weeknd’s ongoing global music ventures, emphasizing a shared vision of transcending traditional boundaries between sports and entertainment.
A Cultural Moment
“This partnership is about more than just a jersey—it’s a celebration of creativity, ambition, and the connection between Paris and Los Angeles,” said a PSG spokesperson. The Weeknd, known for his genre-defying music and fashion-forward style, has further cemented his influence in the sports world through this collaboration.
As PSG continues to dominate on the pitch and The Weeknd remains a global music icon, “XO x PSG” stands as a testament to the evolving intersection of football, music, and fashion—proving that some brands are truly beyond limits, beyond borders.
Related topics：
