Madrid, Spain – In a historic fusion of sports and high fashion, Real Madrid and Louis Vuitton have announced a multi-year partnership that will see the French luxury house become the official formal and travel wear supplier for the club’s men’s and women’s football teams, as well as its men’s basketball squad. The collaboration, unveiled this week, marks a new pinnacle in the intersection of elite athletics and couture.
A Meeting of Legends
The alliance unites two global icons renowned for excellence and heritage. Louis Vuitton CEO Pietro Beccari emphasized the shared ethos, stating, “Real Madrid embodies evolution and mastery—values that drive Louis Vuitton. This collection is crafted to move with the same purpose: pieces designed for strength, style, and the journey.”
Pharrell Williams’ Signature Touch
Under the direction of Men’s Creative Director Pharrell Williams, the bespoke lineup features tailored suits, ready-to-wear apparel, and exclusive accessories. Standout items include:
Formalwear: Jackets and trousers with discreet VVN leather embossing.
Footwear: LV Soft shoes for polished off-pitch appearances.
Travel Essentials: Horizon 55 suitcases, Keepall bags, and Christopher backpacks in Monogram canvas, customized with Real Madrid’s white-and-gold insignia and “RM” monograms—exclusively for team use.
Campaign Star Power
The launch campaign spotlights Real Madrid’s marquee players—including Kylian Mbappé, Jude Bellingham, and Vinícius Júnior—posed atop Louis Vuitton trunks outside Santiago Bernabéu Stadium. The visuals encapsulate the partnership’s ambition: to blend sporting prestige with avant-garde design.
Legacy of Luxury in Sports
Louis Vuitton’s foray into sports includes crafting trophy cases for the FIFA World Cup and Ballon d’Or. Emilio Butragueño, Real Madrid’s Director of Institutional Relations, noted, “Like Louis Vuitton, we transcend tradition. This isn’t just about attire—it’s about inspiring future generations.”
With this deal, Real Madrid’s players will stride into matches and global events draped in unparalleled luxury, further solidifying the club’s status as a cultural titan.
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