Dubai may be known for its luxury and glamour, but stylish fashion doesn’t always come with a hefty price tag. For those new to the city or simply looking to refresh their wardrobe on a budget, there are plenty of affordable fashion brands that combine trend, quality, and value.
Here are eight fashion-forward yet surprisingly affordable brands that have become go-to shopping destinations for Dubai residents.
ASOS
ASOS continues to be a popular choice among UAE fashion lovers, thanks to its vast selection of over 850 trendy brands at reasonable prices. The UK-based online retailer regularly features seasonal sales and trend-led items—like butter yellow pieces—at budget-friendly rates.
For frequent shoppers, ASOS Premier is a worthwhile investment at Dhs200 per year, offering unlimited Express delivery on orders above Dhs150 and standard delivery for all others. Express orders typically arrive within five to six days, and returns are free.
Brands for Less
As its name suggests, Brands for Less is a top destination for shoppers looking for big-name fashion at discounted prices. The store operates similarly to TJ Maxx or TK Maxx, offering a treasure hunt-style shopping experience. In addition to fashion items, the brand also stocks homeware, toys, electronics, and beauty products—making it a one-stop shop for bargain hunters.
Choice
With locations at Dubai Hills Mall and Mirdif City Centre, Choice specializes in fashion that blends Middle Eastern elegance with a modern aesthetic. The retailer frequently holds seasonal sales, including its current summer event, offering stylish pieces at irresistible prices. The brand’s curated collection makes it easy for shoppers to find wardrobe-worthy steals.
LIMÉ
Originally from Russia, LIMÉ has made a strong impression in the Middle East with its sleek, minimalist clothing. Offering tops starting at Dhs75 and dresses at Dhs150, LIMÉ is known for pieces that rival designer aesthetics without the high price. With physical stores in Dubai Hills Mall and City Centre Mirdif—and an online store—LIMÉ is an accessible brand for trend-conscious shoppers.
Marks & Spencer (M&S)
Marks & Spencer enjoys wide popularity in Dubai, celebrated for its balance of quality and contemporary style. From eye-catching co-ords perfect for beach clubs to sophisticated dresses, M&S offers elegant clothing at fair prices. The brand has nine locations across the city, including major malls such as Ibn Battuta Mall, Mall of the Emirates, and Dubai Mall, making it a convenient choice for many.
Namshi
Namshi remains one of the UAE’s favorite online fashion destinations. Stocking apparel for men, women, and kids, the retailer features a mix of affordable and luxury brands, such as New Balance and Coach. Known for its next-day delivery and regular sales, Namshi combines convenience with a variety of budget-friendly fashion options. The Namshi app is especially handy for last-minute outfit needs.
Next
With a solid presence in both physical stores and online, Next UAE offers stylish clothing at wallet-friendly prices. Basics begin at Dhs30 and trend-driven dresses at around Dhs100. While Next’s in-house brand provides low-cost essentials, the store also carries premium labels such as Hunza G, Veja, and Aspinal of London for those looking to mix high and low fashion.
River Island
River Island has carved out a niche in Dubai’s fashion scene with its bold co-ords, chic accessories, and affordable occasion wear. With over four standalone stores in the city, the UK-based brand is a go-to for shoppers aiming to stay on-trend without overspending. Whether it’s a brunch outfit or a statement piece, River Island offers style solutions for various occasions without straining the budget.
These eight brands demonstrate that looking good in Dubai doesn’t have to come with a luxury price tag. Each offers a unique blend of affordability, trendiness, and accessibility—perfect for fashion lovers who want to dress well while spending smart.
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