Celebrities may not roam the streets like everyday people, but their influence on street style is undeniable. Many stars have launched fashion brands that bring their unique sense of style into the wardrobes of fans across the globe. From chic loungewear to daring streetwear, these celebrity-led labels are reshaping the landscape of everyday fashion.
Savage X Fenty
Rihanna’s Savage X Fenty began as a lingerie brand, known for bold undergarments and inclusive sizing. Over time, the brand expanded into athletic and loungewear, staying true to its empowering ethos. Pieces like the Running Hot Zip-Up Romper and Cool Curves High-Waist No Front Seam Leggings combine functionality with fierce fashion. With empowering messages and standout styles, Savage X Fenty offers streetwear that speaks volumes—just like its founder.
Good American
Khloé Kardashian’s Good American took off with its focus on size-inclusive denim but quickly grew into a full fashion line. Beyond jeans, the brand now features swimwear, dresses, and wardrobe staples. Items such as the Super Stretch Baby Tee and Satin Lace Up Maxi Dress blend sleek tailoring with luxurious fabrics. The brand reflects a fusion of feminine confidence and casual elegance, perfect for the street and beyond.
Ivy Park
In collaboration with Adidas, Beyoncé’s Ivy Park injects high-voltage energy into streetwear. The brand is known for rich color palettes and dynamic designs, including hues like Aurora Ivy, Blue Fusion, and Warm Sandstone. Pieces such as the Future Icons Small Logo Dress and Only The Best For The Athlete Hoodie showcase how athleisure can be both bold and comfortable, much like Beyoncé’s own iconic style.
Guest in Residence
Model Gigi Hadid’s Guest in Residence is a celebration of playfulness and color. The brand’s cheerful designs, like the Picnic Plaid Shirt and Checker Cozy Crew, emphasize fun over formality. With vibrant patterns and relaxed silhouettes, Guest in Residence makes the case that street style can be expressive, joyful, and even a little whimsical.
SKIMS
What started as a shapewear brand by Kim Kardashian has evolved into a lifestyle label. SKIMS now offers loungewear and street-ready staples, such as the Scoop Neck Long Dress and Cotton Rib T-Shirt. With soft materials and flattering cuts, these clothes prioritize comfort without sacrificing sophistication. The color palette—featuring options like Blue Bell and Spearmint—adds a fresh twist to cozy streetwear.
The Row
Mary-Kate and Ashley Olsen’s The Row brings quiet luxury to the streets. Known for minimalist elegance, the brand’s designs—like the Zaira Skirt in Cotton or the Pallenberg Top—are understated yet refined. The Sharka Pant, a blend of cotton and cashmere, redefines comfort and elegance. With their signature cool-girl aesthetic, the Olsen twins have elevated everyday basics into symbols of sophisticated streetwear.
Draper James
Reese Witherspoon’s Draper James embodies preppy southern charm. Though geared more toward garden parties than gritty sidewalks, the brand’s pieces work in urban settings too. The Mae Love Circle Dress offers a modern zip-front silhouette, while the Lemon Blossom Bandeau One Piece and Open Front Cardigan add versatility and polish. Witherspoon’s personal style translates into feminine, timeless clothing for any occasion.
Victoria Beckham
Victoria Beckham’s fashion line is exactly what one would expect: polished, muted, and endlessly chic. From the sleek Alina Trouser in Mauve to the ethereal Lace Trim Slip Skirt in Ivory, her pieces exude posh sophistication. The Side Panel Corset Top in Ivory highlights her ability to fuse structure and sensuality, making her brand a go-to for elevated streetwear with a hint of allure.
Pleasing
Harry Styles’s brand Pleasing blends apparel, beauty, and artistic flair. While the hoodies and sweatpants offer standard comfort, more inventive pieces like the Bunch of Balloons Semi-Sheer T-Shirt and the Cropped Rugby in Pink showcase Styles’ eclectic, English-inspired street fashion. With playful designs and unique prints, Pleasing delivers a gender-fluid, joyful take on everyday wear.
Stella McCartney
Designer and celebrity Stella McCartney blends ethical fashion with celebrity flair. Her pieces often appear on red carpets but are equally suited for city streets. Eye-catching items like the Sneak-Elyse Woven Platform Wedge Sandals and the dramatic Pleated Cape-Sleeve Top bring a bold twist to traditional silhouettes. McCartney’s blend of structure, fluidity, and function makes her line a standout in contemporary streetwear.
These celebrity-driven fashion brands prove that star power can translate into standout street style. Whether it’s Rihanna’s fearless lingerie-inspired loungewear or Gigi Hadid’s whimsical color palette, each brand reflects the personal style and vision of its founder—making the streets a little more glamorous, bold, and expressive.
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