A shaky economy might not stop people from tying the knot, but it may lead couples to simplify their wedding plans.
That’s yet another blow for the wedding industry, which has been struggling since the Covid-19 pandemic halted large gatherings and lively receptions for months.
Still, one thing hasn’t changed: couples in love want their big day to be flawless.
According to The Knot 2025 Real Wedding Study—which surveyed 17,000 U.S. couples who married in 2024 and some planning to marry this year—about 52% of engaged couples start planning their weddings a full year in advance.
Weddings involve countless decisions, and one of the biggest focuses is wardrobe. Looking great remains a top priority, and many couples are setting aside part of their budget for stylish attire.
Now, a major player in bridal fashion is making that process easier for grooms.
David’s Bridal has announced a new partnership with Generation Tux, a menswear rental brand, introducing exclusive in-store “shop-in-shop” spaces focused on tuxedos and suits.
The collaboration is aimed at creating a one-stop solution for couples to outfit their entire wedding party, offering both convenience and competitive pricing.
“Through our partnership with Generation Tux, we know we are offering the highest-quality product to our customers, and doing it at the best possible prices,” said Elina Vilk, President of David’s Bridal, in a press release. “For over 70 years, brides have trusted us to ensure they feel beautiful on their big day. We’re ready and excited to offer the same to grooms online and exclusively in 10 select stores, with more to come.”
The Knot study also revealed that 90% of wedding planning takes place online, showing how today’s couples prioritize ease and accessibility.
Yet despite digital trends, many brides still prefer to “say yes to the dress” in person. David’s Bridal, by working with Generation Tux, is now extending this in-store experience to grooms as well.
Traditional wedding customs are evolving too. According to Brides, more than three-quarters of couples who married in 2024 chose to have a “first look” before the ceremony—breaking from the old superstition that it’s bad luck for the groom to see the bride beforehand.
David’s Bridal and Generation Tux are seizing on that modern shift by allowing couples to shop for wedding attire together in one place.
“We’re thrilled to partner with David’s Bridal to offer a seamless, head-to-toe wedding style experience for couples and their wedding parties,” said Jason Jackson, President of Generation Tux.
In addition to this new partnership, David’s Bridal is launching a new store concept called Diamonds & Pearls, which will feature a curated selection of exclusive merchandise not available elsewhere. The first location is set to open in Delray Beach, Florida, with more locations expected.
These new developments come after David’s Bridal filed for Chapter 11 bankruptcy in April 2023, with nearly $260 million in debt. The company was acquired three months later by Cion Investment Corp., which reduced its debt to around $50 million and aimed to retain as many as 195 store locations while preserving 7,000 jobs.
This wasn’t David’s Bridal’s first brush with bankruptcy. The company also filed for Chapter 11 in 2018 and successfully restructured, only to face fresh challenges during the pandemic.
Whether these bold new strategies will lead to a more stable future remains to be seen. But by broadening its offerings and adapting to changing consumer behavior, David’s Bridal is clearly betting on love—and fashion—for all.
Related Topics
- Style Expert Advises Women Over 50 to Avoid Shapeless Summer Outfits for a More Flattering Look
- Stockholm Fashion Week 2025: Goth Vibes, Deconstructed Knits, and the Rise of Edgy Streetwear Signal a Shift in Nordic Style
- Jackson Woman Aims to Break World Record With Butterfly-Themed Peace Movement
