Fira X Wear, a rising pop culture fashion brand founded by world-renowned cosplayer Jasmine James, has teamed up with Crunchyroll to release a licensed clothing collection celebrating My Hero Academia. The collaboration arrives just in time to mark the upcoming eighth and final season of the hit anime series, set to air in October 2025. Fans can now suit up in style, as the first capsule of the collection officially launched on June 5, 2025, with two more releases planned for fall and winter of the same year.
This partnership is especially significant, as Fira X Wear becomes the first Black female-owned fashion brand to work with Crunchyroll. James emphasized that this collection is more than just merchandise—it’s a fashion statement. She explained that anime has long been a source of creative inspiration, but fashion hasn’t always matched the depth and emotion of the stories. With this collaboration, she aims to redefine anime-inspired fashion with elevated, expressive, and authentic designs that resonate with fans.
Inspired by the iconic sports uniforms from both the My Hero Academia manga and the Bones Studio anime adaptation, the designs incorporate the series’ signature red, blue, and white color scheme. The apparel also features custom embroidery and distinctive branding, including a UA metal zipper. The first capsule includes a cropped hoodie, a utility jacket, cargo sweatpants, and a fitted romper. Designed to be gender-inclusive and versatile, the pieces allow for a wide range of styling options and are available in multiple sizes, making them accessible to fans of all types.
The collection is not only stylish but also impressively practical. Each piece is tailored for both comfort and performance, making it suitable for everything from anime conventions to gym workouts. The unisex jacket and joggers, in particular, stood out for their high-quality construction and functional design. With breathable, silky fabrics that help regulate temperature and deep, secure utility pockets, these items are ideal for fans who want to show their love for the series while staying comfortable on the go.
Pricing for the collection is surprisingly reasonable for licensed anime apparel, with the unisex jacket retailing at $149 USD, the cropped jacket at $139 USD, joggers at $99 USD, and the bodysuit at $89 USD. These prices reflect both the quality and care that went into the designs. Additionally, the branding message “Be the Main Character…” captures the spirit of the collection and encourages fans to express their passion boldly.
Packaging also plays a key role in the collection’s appeal. The presentation is thoughtful and eye-catching, enhancing the excitement of receiving each piece. Unboxing the collection echoes the thrill of past anime subscription boxes, delivering a sense of anticipation and satisfaction that fans will appreciate.
Overall, this debut capsule sets a high standard for the partnership between Fira X Wear and Crunchyroll. With its creative vision, cultural significance, and commitment to quality, the collection is likely to resonate deeply with the anime community. As more fans discover the line and its empowering message, demand is expected to rise quickly. Those looking to own a piece of this unique collaboration can visit Fira X Wear’s website to explore the collection and prepare for future drops. This launch is not only a celebration of My Hero Academia, but a landmark moment for anime fashion as a whole.
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