Luxury fashion house Cartier has confirmed it was the target of a cyberattack that resulted in a data breach affecting some of its customers. The company issued notification letters to the impacted individuals, stating that hackers had infiltrated its systems and extracted a limited amount of customer information. The compromised data reportedly includes names, email addresses, and countries of residence. While no sensitive financial or identification data was breached, the incident has raised concerns over the growing threat of cybercrime in the fashion industry.
Cartier has cautioned affected customers to be on high alert, emphasizing that the stolen data could be used in targeted attacks such as phishing attempts or fraudulent communications. The brand advised customers to pay attention to any unsolicited messages or other suspicious correspondence. “Given the nature of the data, we recommend that you remain alert for any unsolicited communications or any other suspicious correspondence,” the company wrote in its breach notification. Cartier also confirmed that it has reported the incident to law enforcement authorities and is now working with a third-party cybersecurity firm to investigate and contain the breach.
Cartier is not alone in facing cyberthreats. Other major fashion brands such as Adidas, Victoria’s Secret, and Marks & Spencer have also been hit by similar cyber incidents in recent times, underlining the widespread vulnerability of retail and lifestyle brands to digital attacks.
Outdoor apparel company The North Face has also become a recent victim of cybercrime. The brand disclosed that it had suffered a credential stuffing attack, in which hackers used previously leaked username-password pairs from unrelated breaches to gain unauthorized access to customer accounts. The North Face began sending breach notifications to affected customers after discovering irregular activity on its website on April 23, 2025.
Following a detailed investigation, The North Face determined that a small-scale credential stuffing attack had taken place on that date. The exposed customer information includes full names, purchase histories, shipping addresses, email addresses, dates of birth, and telephone numbers. While the company has not reported any misuse of the data so far, the breach underscores the importance of secure and unique passwords for online accounts.
Both Cartier and The North Face are now actively working to mitigate the effects of these cyberattacks and bolster their digital defenses. These incidents serve as stark reminders of the growing cybersecurity challenges faced by even the most reputable and resourceful brands in the fashion and retail industries.
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