Australian fashion continues to capture global attention, with several local brands gaining popularity for their stylish and versatile summer collections in 2025. This trend was sparked by influencers like the Itsines sisters, Kayla and Leah, whose presence on social media has helped elevate other Aussie fashion names such as Maxine Wylde, Tatenda Luna, and Sienna Kitchener. The appeal ranges from high-end print specialists like Zimmermann to inclusive, celebrity-favored brands such as Showpo. Below are seven of the most-searched and loved Australian fashion labels this summer.
1. Petal & Pup
Petal & Pup remains a favorite for those seeking easy, breezy, vacation-ready pieces. The brand offers a vast selection of dresses mostly priced under $140, suitable for everyday wear, beach holidays, and wedding events of any formality. Matching sets are also popular. Known for its standout fun patterns, Petal & Pup offers sizes from XS to XL and provides free shipping to the US on orders over $80.
2. White Fox
White Fox is one of the hottest names for trendy everyday staples. Most items cost less than $100, except for some jackets, faux-leather pieces, and occasion dresses. The brand’s extensive style range includes comfortable sweatsuits, mini dresses for date nights, stylish basic tops, and an abundance of wedding guest dresses. Sizes typically range from XXS to XXL. Thanks to a US-based warehouse, many orders can arrive within two days. White Fox also rewards loyal customers through its Loyalty Club, where points can be earned on every purchase.
3. Zimmermann
Established in 1991, Zimmermann is a designer brand renowned for its exquisite prints, flowy dresses, and meticulous craftsmanship. Prices range from around $180 for bikini separates to over $1,000 for certain dresses. While premium-priced, Zimmermann’s pieces are celebrated for their quality and timeless designs. The brand also offers vintage-inspired handbags, jewelry, and shoes. It is important to note that Zimmermann uses a unique sizing system (sizes 0P through 4), so customers should carefully check the size conversion chart before buying.
4. Showpo
Showpo is widely admired for affordable, stylish dresses that refresh wardrobes without breaking the bank. The in-house brand caters to a broad size range, from US 0 to 16, promoting a more inclusive shopping experience. The site also features other trendy Australian brands such as Lioness, SNDYS, and 4th + Reckless. Most Showpo items are priced under $100, with some detailed dresses and outerwear reaching up to about $150-$200.
5. Ksubi
Ksubi, pronounced “soobie,” channels a rock-star aesthetic with premium denim in the latest silhouettes and washes. The brand frequently collaborates with artists like Travis Scott and Kevin Rosa (Slumpy Kev). While many pieces are priced under $450, some leather and limited-release items can exceed $800. Sizing for tops and jackets runs XS to XL (with some 2XL options), while pants and jeans are available in US sizes 23 to 34. The men’s collection, featuring graphic tees and unique denim jackets, is also worth exploring.
6. Meshki
For lovers of ‘90s fashion making a comeback, Meshki offers sleek, simple designs with unique twists on classic silhouettes. Examples include lace panels on slip dresses, rosette details on straps, and exaggerated square necklines on bodysuits. Prices start at approximately $30 for tanks and tees, increasing to around $200 for elaborate dresses and outerwear. Larger beaded frocks can cost more. Meshki carries sizes XXS to 3XL and offers free shipping on orders above $130.
7. Lioness
Lioness focuses on trendy basics that appear luxe but remain budget-friendly. Almost all items are priced under $100, including party tops, wedding guest dresses, and barrel-leg jeans. Sizes range from XXS to XXL. The brand leans towards a minimalist aesthetic for summer 2025, with occasional prints and detailed designs. While there are casual pieces like rugby shirts and faux-leather jackets, Lioness’s standout offerings are its dresses, ideal for cocktail parties, weddings, or treating oneself to a chic new look.
These seven Australian brands are setting the tone for summer 2025, blending style, affordability, and inclusivity for fashion enthusiasts worldwide.
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