The promise of the “endless aisle” once stood as e-commerce’s greatest strength, offering consumers vast product choices. However, this abundance has ironically led to a major challenge for both shoppers and brands: choice paralysis. According to a survey by BoF and McKinsey, 74% of shoppers abandon their carts because they feel overwhelmed by too many options. This problem is compounded by ineffective on-site search tools, which remain the primary means for customers to discover products online. The same survey found that 80% of shoppers are dissatisfied with their search experience, often leaving websites after encountering irrelevant results. Many search queries return millions of unrelated products, and descriptive or natural language searches rarely perform well, causing frustration and lost sales.
Meanwhile, the marketing environment has undergone a significant shift. Social media, influencer culture, and viral content have reshaped consumer engagement with fashion brands. However, escalating advertising costs paired with declining returns have rendered traditional online marketing unsustainable for many retailers. Consumers now expect highly personalized, AI-driven experiences akin to those provided by their everyday social media and AI tools. Divya Manjari, Founder and CEO of Drezily, highlights this transformation by stating that brands must rethink marketing strategies, focusing on delivering genuinely personalized experiences rather than bombarding users with excessive ads.
While large retailers have incorporated AI-powered search and personalization into their platforms, mid-sized and independent fashion brands often struggle to keep pace due to the high costs and technical expertise required to implement such technologies. Nevertheless, consumer demand is clear—82% of shoppers want AI solutions that simplify product discovery and minimize the time spent researching purchases, according to a Google survey. Addressing this need, Drezily offers brands instant access to advanced AI-powered discovery tools without the complexity of traditional implementations. The platform goes beyond basic keyword searches by leveraging generative AI, machine learning, and computer vision to interpret shopper intent with greater nuance.
Drezily allows users to express their needs through natural language queries or visual inspiration by uploading images. For example, a shopper might ask for “a sustainable silk midi dress for a summer wedding” or upload a photo of an outfit they admire. The platform then provides highly relevant product suggestions drawn from a curated catalog of partner brands. As shoppers interact with Drezily, the system refines its recommendations, enhancing personalization and boosting engagement and conversions. By streamlining both search and marketing, Drezily enables fashion brands to reach the right customers at precisely the right moment.
Partnering with Drezily offers significant advantages to fashion brands, especially mid-sized and independent labels facing two key hurdles. First, the technical and financial challenges of adopting sophisticated AI-driven shopping solutions often place such innovations out of reach. Second, conventional digital marketing approaches, such as social media content and paid advertising, are becoming costlier while yielding diminishing returns and failing to convert casual browsers into buyers. Drezily addresses these issues by handling the complexity of AI search technology, allowing brands to effortlessly onboard their products onto the platform and immediately benefit from cutting-edge capabilities.
Unlike expensive advertising campaigns that may not target serious buyers, Drezily connects products directly with shoppers exhibiting real purchase intent. For instance, when a user searches for “aqua blue floral summer dress,” Drezily instantly surfaces the most relevant options from its partner brands. This targeted approach ensures products reach customers at the moment they are ready to buy, and once shoppers find an item they love, they are directed straight to the brand’s website to complete the purchase. By bridging the gap between brands and high-intent customers, Drezily provides a smarter, more efficient path to sales without the hurdles of complex AI integration or ineffective traditional marketing.
Since launching its beta in December, Drezily has been actively expanding its network of brand partners and growing its user base, aiming to create a more direct, relevant connection between shoppers and the fashion products they desire.
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