Superdrug is stepping further into the fashion space by expanding its online marketplace to include a curated collection of 60 well-known clothing brands. The expansion is part of the retailer’s ongoing strategy to create a more comprehensive, cross-category shopping experience for its customers.
Among the new additions are high-profile names such as Wrangler, Blue Vanilla, Nike, Regatta, and Jack & Jones—brands selected for their popularity and broad consumer appeal.
The move aligns with Superdrug’s Online + Offline strategy, which focuses on delivering a seamless, flexible retail experience across multiple platforms. The goal is to allow customers to shop “any channel, anytime, anywhere,” enhancing convenience while maintaining the brand’s signature value and variety.
Simon Commins, Chief Commercial Officer at Superdrug, emphasized the significance of the expansion:
“We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges,” he said.
“This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products, but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.”
By integrating fashion into its online marketplace, Superdrug aims to elevate its digital presence, broaden customer reach, and further establish itself as a one-stop-shop for beauty, wellness, and lifestyle essentials.
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