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Kate Middleton’s Former Stylist Joins Forces with Royal-Favorite Brand to Launch Elegant Summer Dress Collection

by Demos

Kate Middleton’s circle of stylish friends has united for a chic new fashion collaboration.

Ginnie Chadwyck-Healey, the Princess of Wales’ former stylist, has partnered with Beulah London—one of Kate’s favorite brands—to create a limited-edition capsule collection that blends elegance with everyday wearability.

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The Beulah x VCH collection offers four pastel-hued looks in shades of pink, blue, white, and brown. Highlights include a toffee brown polka dot dress and a sophisticated blue linen chambre dress with embroidered sleeves, designed to seamlessly transition from day to night during the summer.

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Chadwyck-Healey, who began her career at British Vogue and now runs her own online retail platform, The FairGround, shared that the collection was inspired by “a Neapolitan ice cream palette, with a hint of Julia Roberts in Pretty Woman.”

Natasha Rufus Isaacs, Beulah London’s co-founder and longtime royal friend, described the partnership as ideal. “Ginnie brings a remarkable eye for style and a deep understanding of what women truly want to wear, perfectly matching our mission to create pieces that empower and flatter women,” she said.

Though this is their first official collaboration, both Chadwyck-Healey and Rufus Isaacs have been close to the Princess of Wales for years. Chadwyck-Healey attended St. Andrews University alongside Kate, studying art history, and began styling the royal after Kate’s maternity break in 2018 following the birth of Prince Louis.

At that time, fashion observers noted Kate’s wardrobe evolving with bolder, more high-fashion choices, including a much-talked-about bright purple Gucci pussy-bow blouse and tailored trouser suits. This style shift also embraced sustainable brands and upcycling—values that align closely with Chadwyck-Healey’s own approach.

Rufus Isaacs, whose father is the 4th Marquess of Reading and a family friend of King Charles, grew up alongside Princes William and Harry. Her husband, Rupert Finch—who dated Kate during their St. Andrews days and is referenced in The Crown—along with Ginnie and her husband Oliver Chadwyck-Healey, attended Kate and William’s 2011 Westminster Abbey wedding. Oliver, like William, is an Eton alumnus.

Beulah London was founded with a strong social mission after Rufus Isaacs and her friend Lavinia Richards spent time teaching sewing skills to women rescued from sex trafficking in India. Since launching, the brand has provided over 66,000 hours of employment to vulnerable women.

Princess Kate is a dedicated fan, wearing Beulah for high-profile tours, royal events, and casual occasions like polo matches and weddings. The label is also favored by Princess Beatrice, Queen Mary of Denmark, and other royals and celebrities.

For Chadwyck-Healey, collaborating with Beulah was an obvious choice: “In 2025, charity work is often an afterthought for brands. Beulah made it their core focus from day one.” The collection is now available online and at Beulah’s London flagship store, with prices starting around $525.

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