AlphaBake, a leading provider of generative AI solutions for the fashion industry, has launched an advanced virtual try-on feature for online clothing brands. This innovation combines cutting-edge GenAI foundational models with AlphaBake’s proprietary AI technologies and workflows to deliver a seamless, scalable customer experience that saves time and effort.
The newly introduced virtual try-on promises far greater personalization and tangible business impact than previous technologies such as kiosks or life-size mirror implementations.
Krishna Sumanth, CEO and Founder of AlphaBake, explained, “In today’s fast-paced world, virtual try-ons are a game-changer, allowing customers to see how clothes look on them in different environments—indoor or outdoor, day or night—by uploading photos with real lighting conditions. Nearly 40% of these try-ons are shared on WhatsApp or Instagram, while about 15% lead directly to items being added to shopping carts, boosting sales for brands.”
Sumanth added, “AlphaBake is revolutionizing the shopping experience by bridging the gap between the digital and physical worlds and empowering customers to make smarter purchasing decisions. Our mission is to deliver next-generation AI-powered experiences to all users, aiming for a trillion try-ons within the next three years.”
AlphaBake’s technology offers customers enhanced control and personalization by allowing them to upload their own images and instantly visualize how garments will look on them.
Fashion brands can easily integrate this user-friendly interface into their websites, especially those operating direct-to-consumer (D2C) platforms on Shopify. For brands using other platforms, Application Programming Interfaces (APIs) are also available.
Anand Krishnamoorthy, Founder and CEO of Prashanti Sarees, shared his experience: “Using AlphaBake’s virtual try-on software has been transformative for us. Our customers can now visualize sarees on their own photos, greatly enriching their shopping journey. Since integration, we’ve seen a significant rise in customer engagement and conversion rates. The try-on outputs feel magical—realistic, intuitive, and simple to use.”
Krishnamoorthy continued, “The product is highly innovative, and it’s evident the team continually refines the algorithm to improve results. This speaks volumes about the vision and capabilities of AlphaBake’s founding team. Overall, the software has added real value to our business and customers, and we eagerly anticipate its future developments.”
As online retailers strive to merge digital and virtual experiences, AlphaBake is addressing this challenge by making virtual try-ons as lifelike as possible.
With rapidly advancing AI models, AlphaBake’s next-generation technology significantly increases customer engagement and conversion rates. The company envisions virtual try-on becoming a standard feature in online fashion shopping, helping brands enhance user experience and drive sales.
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