Seasalt, the beloved clothing brand with a store located on Church Street in Malvern, has proudly raised over £1 million in support of mental health charities, marking a significant milestone in its ongoing commitment to community impact.
Over the past four years, Seasalt has been partnering with prominent mental health organizations—Mind, SAMH (Scottish Association for Mental Health), and Inspire. Originally pledging £100,000 per year over a three-year period, the brand has now far exceeded its target, demonstrating a steadfast dedication to supporting mental wellbeing across the UK.
The funds raised have played a crucial role in advancing the charities’ missions. This includes reforming mental health policies, improving facilities in mental health hospitals, and establishing support hubs for young people. Additionally, the donations bolster helpline services, offering essential guidance and assistance to those facing mental health challenges.
Seasalt’s impact has gone beyond direct donations. The brand has also spearheaded several creative marketing campaigns designed to raise awareness and drive fundraising. One standout initiative, “Between the Lines,” was first introduced in October 2022 and returned in 2024 due to popular demand.
The campaign centred around a special edition of Seasalt’s classic ¾ sleeve ‘sailor shirt’, crafted from organic cotton. This customer-favourite garment was reimagined to support mental health awareness, carrying the powerful message that mental health issues are not always visible—encouraging shoppers to “read between the lines.”
Importantly, all profits from the sale of these bespoke shirts continue to be donated directly to Mind, reinforcing the brand’s commitment to not just fashion, but meaningful social change.
Seasalt’s journey from a corporate donor to a champion of mental health awareness highlights how businesses can play a transformative role in society. By blending style, sustainability, and social purpose, Seasalt has set a shining example of what it means to be a truly community-driven brand.
Related Topics
- Miimi & Jiinda Illuminate Australian Fashion Week with ‘Bambuuda Garlaawirr’ Collection
- Red Chief Unveils Three-Theme Summer 2025 Line at Times Fashion Week
- Dubai Fashion Week Returns This September to Set the Stage for Global Fashion Season
