Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, the renowned Thai designer, has officially launched a pop-up store for her fashion label, SIRIVANNAVARI, in Paris. This marks a significant milestone in the brand’s ongoing international expansion, further establishing its presence on the global fashion stage.
The temporary retail space is situated within the iconic Galeries Lafayette department store on Boulevard Haussmann, a prime location in Paris’ bustling shopping district. The pop-up store opened with a special launch event on May 12th, 2025, and will remain at the historic venue until May 27th, 2025.
The store showcases the brand’s Spring/Summer 2025 collections for both menswear and womenswear, as well as a curated selection of accessories. The design of the pop-up store itself reflects the brand’s aesthetic, combining clean lines and Perspex with stainless steel structures. This design mirrors the delicate yet robust themes present in the latest collection.
Key pieces from the womenswear collection include tailored blazers, printed ensembles in soft summer hues, an off-the-shoulder jumpsuit, and sheer printed dresses and jackets in subtle grey and pink tones. A draped jersey bandeau top, inspired by traditional Thai dress, also makes an appearance, adding a cultural touch to the collection.
For menswear, the collection features lightweight linen, cotton, and chiffon shirts in muted tones, safari jackets, and a signature asymmetric double-breasted linen blazer. Accessories include Italian-made calf leather bags, from practical drawstring styles to more formal clutches and shoulder bags, as well as footwear in both flat and heeled mules crafted from mesh and calf leather. The collection is rounded out with costume jewellery in freeform designs, adding an artistic flair.
The Princess, who also serves as the Creative Director of SIRIVANNAVARI, personally visited the pop-up store and engaged with the press, giving interviews to prominent international fashion publications such as WWD and ELLE. The event attracted many fashion industry figures and influencers, further elevating the brand’s visibility.
Galeries Lafayette, the selected location for the pop-up, is a Parisian landmark known for its elaborate Neo-Byzantine dome and has been a cultural and shopping destination since the late 19th century. With its prime location on Boulevard Haussmann, the department store continues to be a significant attraction for both locals and tourists.
Related Topics
- Beare Park’s Gabriella Pereira Unveils a Bold Shift for Australian Fashion Week 2025
- Christian Wilkins and Lucia Hawley Rock Matching Denim Looks at Australian Fashion Week
- Carrie Bickmore Stuns in Floral Top at Australian Fashion Week, Showcasing Youthful Glow
